SWOT Analysis of Nestle Australia Ltd Essay

Official Summary This SWOT (quality, shortcoming, opportunity, danger) report analyzes those four regions of another Nestle item in the market. This item has another and extraordinary blend that has never been in the neighborhood showcase retires ever previously. In spite of the fact that this report is chiefly about the new item, it likewise takes a gander at the historical backdrop of Nestle and goes into profundity about the SWOT of the organization. Presentation and foundation: This territory gives a short outline of the company’s items that has just been in the market, its present market, and pertinent history of the morning meal results of Nestle. SWOT table: A one page table that express the qualities, shortcomings, openings and dangers of this item. Discoveries: A one page clarification of the focuses recorded in the SWOT table, and positioning it from the most essential to the least. Proposals: A two page depiction of the new item, and support of the decision made by picking this item utilizing at any rate one of the four investigation focuses. Presentation Settle is the world’s driving food organization. Settle was found in 1866 by Henri Nestle and got one of the greatest food and drink organization. Settle began at giving infants food high caliber. Be that as it may, as of late, Nestle has concentrated on nourishment, wellbeing and prosperity. Since foundation as of not long ago, Nestle has experienced 6 phases: 1866 †1918: Food items for infants and Powder milk; 1918 †1944: Chocolate, Coffee and Fresh milk; 1944 †1975: Fast food Maggi; 1975 †1981: Fast food items; 1981 †1996: Yogurt and Butter; 1966 †Present: Ice cream. Settle builds up its organization by the method of securing; they procure other worldwide organizations to extend their market. Be that as it may, it additionally faces the danger of controlling their business with an enormous market from various areas. Numerous organizations go into the food business which has expanded the quantity of rivals in this market. Settle has concentrated on discovering andâ developing new items that focus on wellbeing and how to keep up customer’s wellbeing. The primary contenders of Nestle are Unilever, PepsiCo Inc., Kraft Foods Group Inc., and Groupe Danone S.A. Through five years, the benefit of Nestle Australia was decline in light of the opposition of different organizations; in 2012 it benefit was 248,505 million. Table 1: Financial of Nestle over the most recent 5 years This report will perceive a few qualities, shortcoming, opportunity and danger for Nestle. The beneath area has taken a short outline of SWOT examination. In the conversation area, the key of qualities, shortcomings, openings and shortcomings are investigated in progressively specific. At long last, the recommendation for the organization is made. SWOT Analysis Quality Shortcoming 1. World’s biggest refreshment and food organization ($7 billion in income). 2. Moderate item cost 3. Wide scope of item index 4. Research and Development capacities (food and sustenance look into) 5. Circulation channels and geographic nearness 6. Competency in mergers and acquisitions 1. Failure to give steady quality in food items 2. Employees’ wellbeing disappointment 3. Client fears to attempt the one of a kind blend result of settle 4. High Spending on publicizing 5. Feeble execution of Corporate Social Responsibility Openings Danger 1. Brand picture (publicizing and advancing focusing on kids) 2. Expanding interest for more advantageous food items 3. Building up new joint endeavors 4. Utilizations many sort of advertising to advance their item 1. Rivalry 2. Substitute merchandise 3. Food tainting 4. Ascending of crude material cost 5. Pattern towards good dieting Conversation Qualities As Nestlã © is a widely acclaimed brand it has certain key center skills. One would be the unequaled item and brand portfolio. The business offers perhaps the greatest arrangement of food and bottling works items in its division. It additionally works 29 brands that procure more than $1 billion in yearly incomes. With in excess of 8,000 items it is hard for some other corporate to go up against Nestlã ©. Second would be the company’s capacity to develop with innovative work. Nestlã © put more than $2 billion in innovative work in 2011. It’s presenting new and upgraded items consistently, fortifying firm’s upper hand. Third would be the circulation channels and geographic nearness. Nestlã © runs in excess of 100 nations and has broad dispersion channel everywhere throughout the world, which underpins its activities comprehensively. Fourth is the center competency in mergers and acquisitions. Throughout the years Nestlã © has been framing fruitful associations and securing different organizations so as to develop and keep up its initiative in the market. Ultimately the brand notoriety esteemed at $7 billion. Nestlã © is known all over and has a trustworthy brand for its items that are utilized by millions consistently. Shortcomings Nestlã © has its shortcomings anyway it is exceptionally negligible in contrast with different organizations. One would be its Inability to give reliable quality in food items. Nestlã © has been reviewing numerous items from exchange because of food pollution or low quality supplies. This doesn't just damage firm’s deals yet its picture just as the business can't control nature of the items. Another would be its frail usage of corporate social duty. The organization has reported and is engaged with numerous projects that mean to make organization more eco-accommodating and improving the workingâ conditions of its providers. All things considered, Nestlã © gets a great deal analysis over the adequacy of its projects. Openings Each individual organization is looking to augment their chances, However, when thought about hardly any key territories can be considered. First is the expanding interest for more advantageous food items. The pattern of purchasing and devouring just solid food items is a significant move in shopper tastes and opens up a huge market for organizations. At present, Nestlã © attempts to present increasingly solid food items in light of the pattern. Another is procuring new companies represent considerable authority in delivering prosperity items. Numerous new businesses are framing and presenting new items for prosperity or reforming the manners in which those items are made. New companies are modest and can without much of a stretch be gained. Nestlã © is concentrating on giving all the more prosperity items and this is an extraordinary chance to grow its portfolio. Another great open door for Nestlã © would set up new joint endeavors. Settle is now associated with numerous effectiv e organizations with significant world organizations like The Coca-Cola Company and Android. Dangers Larger part of the organizations in organizations face dangers on regular routine be that as it may, it the activities that should be taken so as to limit future dangers. One central point is Food sullying. Despite the fact that it is Nestl㠩’s obligation to run careful quality checks of its items, the organization had been purportedly giving defiled food or different items to the market. Such activities hurt company’s notoriety and result in misfortunes. Second would be the pattern towards good dieting. Nestlã © is a significant provider of chocolate and chocolate drinks that have elevated level of calories and because of changing client propensities, will encounter decrease sought after. As the Growth of private names is quickly expanding, this may have a drawn out impact on Nestlã ©. The developing number of stores and different retailers are presenting their own mark items that cost less and can without much of a stretch rival Nestl㠩’s item portfolio. In conclusion, rising crude food costs which produces an enormous effect for all organizations. With a general development of world economy and populace, the interest for crude food will rise. The consequence of that will be higher material expenses and crushed edge for Nestlã ©. Suggestions The Entourage’s new thought is a novel, one of a kind and enlivened item whose monstrous ubiquity will see it taking off store retires and is without a doubt going to be another progression forward for the Nestle Company. The item being referred to is another sort of grain, which may appear to be dull and exhausting from the start, however the intrigue of the item lies more in its improved common sense. The item is a scope of new grain flavors comprising of wheat drops, dried leafy foods (chocolate, vanilla and so forth.). The wheat drops will be looking like triangles, to accomplish a brand picture and for customers to relate a basic/ordinary item with our grain, so they are continually helped to remember it. The oat is sold inside containers/jars. At the point when customers purchase the item, they will basically need to empty milk into the holder and the outcome is a moment grain fix, regardless of whether at home, busy working, on the transport or anyplace else. The container/can likewise accompany a resealable cover, which can be opened and shut voluntarily to abstain from spilling the grain. Other grain items power the shopper to sit and eat, notwithstanding the way that they might be running late and other in a hurry items are condensed sugar that only gives a gentle jolt of energy, though our item joins the best of the two universes. Not exclusively does the purchaser get a filling, healthy and delicious breakfast, yet they additionally get these advantages without relinquishing time, a significant asset in the first part of the day. Methodology Profiles: Rivalry (Threat)/Brand Recognition Worldwide (Strength) †An everyday issue for firms is the steady rivalry from different organizations, regardless of whether minor or major. When endeavoring to dispatch an item and additionally keep up its life on store racks, there will consistently be interest for a competitor’s item. In any case, with keen publicizing and a major name like Nestle, we can work to guarantee that our item is the thing that individuals are continually discussing. Items are high in sugar and fat (Weakness)/Further examination into nutrit

Major Events in the Trojan War

Significant Events in the Trojan War The old Greeks followed their history to fanciful occasions and their ancestry to the divine beings and goddesses. Maybe the most critical occasion in the early history of antiquated Greece was the Trojan War. This is generally renowned of antiquated wars that the Greeks finished with a tricky blessing. We consider it the Trojan Horse. We think about the Trojan War fundamentally from crafted by the writer Homer (the Iliad and the Odyssey), just as stories told in other old writing, known as the Epic Cycle. ​Goddesses Set the Trojan War in Motion As indicated by old, non-onlooker reports, a contention among the goddesses began the Trojan War. This contention prompted the renowned story of Paris (known as The Judgment of Paris) granting a brilliant apple to the goddess, Aphrodite. As an end-result of Paris judgment, Aphrodite guaranteed Paris the most lovely lady on the planet, Helen. This world-class Greek excellence is known as Helen of Troy and considered the face that propelled a thousand boats. Maybe it didnt matter to the godsespecially the goddess of lovewhether Helen was at that point taken, yet for insignificant humans it did. Lamentably, Helen was at that point wedded. She was the spouse of King Menelaus of Sparta. Paris Abducts Helen Talked about in more detail regarding Odysseuswho was one of the pioneers of the Greek (Achaean) side of the Trojan Waris the significance of neighborliness in the antiquated world. While Odysseus was away, admirers manhandled the accommodation of Odysseus spouse and family unit. Odysseus, be that as it may, depended on the accommodation of aliens to endure his 10-year odyssey home. Without specific gauges of anticipated conduct with respect to host and guest, anything could occur, as, in reality, it did when the Trojan ruler Paris, a visitor of Menelaus, took from his host. Presently, Menelaus had known about the likelihood that his significant other, Helen, would be grabbed from him. Helen had been grabbed before their marriage, by Theseus, and she had been pursued by practically all the Achaean chiefs. At the point when Menelaus at last won the hand of Helen, he (and Helens father) separated a guarantee from the various admirers that they would go to his guide should Helen be removed once more. It was based on this guarantee Agamemnonacting on sibling Menelaus behalfwas ready to pressure the Achaeans to unite with him and his sibling and sail against the Asian city-province of Troy to win back Helen. Trojan War Draft Dodgers Agamemnon experienced difficulty gathering together the men. Odysseus faked frenzy. Achilles attempted to imagine he was a lady. Be that as it may, Agamemnon saw through Odysseus ploy and Odysseus fooled Achilles into uncovering himself, thus, all the pioneers who had vowed to join did as such. Every pioneer brought his own soldiers, weapons, and dispatches and stood, ready to cruise, at Aulis. Agamemnon and His Family Agamemnon was from the House of Atreus, that reviled family that originated from Tantalus, a child of Zeus. Tantalus had angrily served the divine beings a gala with a horrendous primary course, the cooked body of his own child Pelops. Demeter was steamed at the time since her little girl, Persephone, had vanished. This left her occupied, so dissimilar to the various divine beings and goddesses, she neglected to perceive the meat dish as human tissue. Thus, Demeter ate a portion of the stew. Afterward, the divine beings set up Pelops back once more, however there was, obviously, a missing part. Demeter had eaten one of Pelops shoulders, so she supplanted it with a bit of ivory. Tantalus didn't get off solid. His appropriate discipline educated the Christian vision regarding Hell. Tantalusâ familys conduct stayed unchanged through the ages. Agamemnon and his sibling Menelaus (Helens spouse) were among his relatives. Getting under the skin of the divine beings appears to have come normally to all the relatives of Tantalus. The Greek soldiers heading for Troy, under the lead of Agamemnon, held up at Aulis forâ a windâ that just wouldnt come. Eventually, a diviner named Calchas concluded the issue: The virgin huntress and goddess, Artemis, had been irritated by a gloat Agamemnon had made about his own chasing abilities. To conciliate Artemis, Agamemnon needed to forfeit his own little girl Iphigenia. At exactly that point would the breezes come to fill their sails and let them set off from Aulis to Troy. To put his little girl Iphigenia to the conciliatory blade was hard for Agamemnon the dad, however not for Agamemnon the military chief. He reached out to his significant other that Iphigenia was to wed Achilles at Aulis (Achilles was kept separate from the circle). Clytemnestra and their daughter Iphigenia went joyfully to Aulis for a wedding to the incomparable Greek warrior. Be that as it may, there, rather than a marriage, Agamemnon played out the savage custom. Clytemnestra could never pardon her significant other. The goddess Artemisâ appeased, positive breezes filled the sails of Achaean ships so they could sail to Troy. The Action of the Iliad Begins in the Tenth Year Very much coordinated powers hauled the Trojan War endlessly. It was in its tenth year when the climactic and most sensational occasions at last occurred. Initial, a heretical Agamemnon, pioneer of the considerable number of Achaeans (Greeks), caught a priestess of Apollo. At the point when the Greek head wouldn't restore the priestess to her father,â a plagueâ struck the Achaeans. This plague may have beenâ bubonic since it was associated with theâ mouse-aspectâ of Apollo. Calchas, the soothsayer, brought by and by, forecasted that wellbeing would be reestablished just when the priestess was returned. Agamemnon concurred, yet just on the off chance that he could have a substitute war prize: Briseis, Achilles mistress. At the point when Agamemnon took Briseis from Achilles, the legend was shocked and would not battle. Thetis, Achilles eternal mother, swayed Zeus to rebuff Agamemnon by making the Trojans stymy the Achaeansat least for some time. Patroclus Fights as Achilles Achilles had a dear companion and partner at Troy named Patroclus. In the movie Troy, he is Achilles cousin. While that is a chance, many consider the two less cousins, in the feeling of child of ones uncle, as sweethearts. Patroclus attempted to convince Achilles to battle since Achilles was so competent a warrior that he could switch things around of fight. Nothing had changed for Achilles, so he won't. Patroclus introduced another option. He requested that Achilles let him lead Achilles troops, the Myrmidons. Achillesâ agreed and even lent Patroclus his protection. Dressed like Achilles and joined by the Myrmidons, Patroclus went into fight. He vindicated himself well, slaughtering various Trojans. Yet, at that point the best of the Trojan saints, Hector, mistaking Patroclus for Achilles, slaughtered him. Presently the circumstance was diverse for Achilles. Agamemnon was a disturbance, however the Trojans were, by and by, the adversary. Achilles was so lamented by the demise of his dear Patroclus that he accommodated with Agamemnon (who returned Briseis), and entered the fight. A Madman Kills and Disgraces Hector Achilles met Hector in single battle and slaughtered him. At that point, in his franticness and anguish over Patroclus, Achilles shamed the Trojan saints body by hauling itâ aroundâ the ground attached to his chariot by a belt. This belt had been given Hector by the Achaean saint Ajax in return for a blade. Days after the fact, Priam, Hectors matured dad andâ the lord of Troy, convinced Achilles to quit manhandling the body and return it for appropriate entombment. The Achilles Heel Before long, Achilles was slaughtered, injured in the one spotâ whereâ legend discloses to us he was not immortalhis heel. At the point when Achilles was conceived, his mom, the sprite Thetis, had dunked him into the waterway Styx to present everlasting status, yet the spot where she held him, his heel, remained dry. Paris is said to have hit that one spot with his bolt, yet Paris wasnt that great a marksman. He could just have hit it with divine guidancein this case, with the assistance of Apollo. The Next Greatest Hero The Achaeans and Trojans esteemed the protective layer of fallen fighters. They triumphed in catching the caps, weapons, and reinforcement of the foe, yet in addition prized that of their own dead. The Achaeans needed to grant the reinforcement of Achilles to the Achaean legend they thought came next in height to Achilles. Odysseus won. Ajax, who figured the protective layer ought to have been his, went frantic with rage, attempted to slaughter his individual kinsmen, and murdered himself with the blade which he had gotten from his belt-trade with Hector. Aphrodite Continues to Help Paris What had Paris been up to this time? Other than his dalliance with Helen of Troy and killing of Achilles, Paris had shot and murdered various Achaeans. He had even battled one-on-one with Menelaus. At the point when Paris was at risk for being murdered, his heavenly defender, Aphrodite, broke the lash of the protective cap, which Menelaus was grasping. Aphrodite at that point covered Paris in a fog with the goal that he could escape back to Helen of Troy. The Arrows of Hercules After the demise of Achilles, Calchas expressed one more prediction. He told the Achaeans they required the bow and bolts of Hercules (Herakles) to crush the Trojans and end the war. Philoctetes, who had been left injured onâ the island of Lemnos, had said bow and harmed bolts. So an international safe haven was sent to bring Philoctetes to the battlefront. Before he joined the Greek fight line, one of the children of Asclepius recuperated him. Philoctetes then shot one of Hercules arrows at Paris. There was scarcely a scratch. In any case, incidentally, as the wound Paris had incurred on Achilles one shaky area, that scratch was sufficient to slaughter the Trojan ruler. The Return of Odysseus Odysseusâ soon contrived an approach to end the Trojan Warthe erection of a goliath wooden pony loaded up with Achaean (Greek) men to be left at the doors of Troy. The Trojans had taken note

Idea Generation and Problem Solving Using SCAMPER Technique

Idea Generation and Problem Solving Using SCAMPER Technique WHAT IS SCAMPER?The SCAMPER idea generation technique is founded on the belief that everything new is an alteration of something already in existence. The term ‘SCAMPER’ is actually an acronym. The full form of the individual letters is given below:S SubstituteC CombineA AdaptM ModifyP Put to another useE EliminateR ReverseThese are seven prompts forming a general-purpose checklist that can be utilized to trigger questions pertaining to existing products. Each letter indicates a different manner by which you can play with the features of the object (the product/service) of the challenge for new ideas.An advertising executive by the name of Alex Osborn, who gained credit with inventing the brainstorming technique, originally thought up a lot of the questions utilized in the technique. Having said that, it was an author and education administrator by the name of Bob Eberle who arranged these questions to form the SCAMPER mnemonic. Answering those questions with the specific situation or problem in mind would help in triggering new ideas.HOW TO APPLY IT TO YOUR PRODUCT/SERVICETo start with, you should take an existing service or product. This may be a product that you wish to enhance, which you think would be a favorable starting point for later development or which you presently have problems with. You can then pose questions pertaining to the service or product you identified, utilizing the mnemonic for guidance. Brainstorm questions â€" as many as you can.Then, you would have to take a look at the answers that were brainstormed. Does any of them appear as practical solutions? Could any of them be utilized to develop a new product or improve an existing one? Should any of the ideas appear to be viable, they can be explored further. The seven steps in the SCAMPER technique are explored in detail in the next paragraphs.Step 1: S for SubstituteTake away a part of the selected thing, concept or situation and replace it with something else. Anything can be an item for substitution. The possibilities include steps in a process, product parts, the people or the place. Substitution is a technique of trial and error, of replacing one object with another till you are able to determine the correct idea.Some of the kinds of questions you can ask are given below:What resources or materials can you swap or substitute to enhance the product?What process or product could you utilize?Can you utilize other materials or ingredients?Can you change its color, sound, smell or roughness?Can you modify its shape?Which rules can you substitute or change?Is it possible to replace someone involved?Can you utilize the idea in another place?What would happen if you modified your attitude or feelings towards the product?Trigger words and example:Some examples of trigger words for ‘Substitution’ are: colorize, alternate, rename, proxy, reposition, stand in, replace, surrogate, fill in, relieve and repackage.An example for ‘Substitution’ would be Boein g utilizing new composites in their aircraft so that they are lighter and fuel efficient to a greater degree.Step 2: C for CombineThe next step is to contemplate combining elements of the situation or problem you’re facing so as think up something new. This is in line with the view of many creativity experts that creativity has to do with combining already existing things in a fresh way.So join, force together or affiliate two or more elements pertaining to your subject matter and contemplate routes by which such a combination could possibly take you to a solution.Some questions:What parts, ideas or materials could be possibly combined?What could they be combined with to optimize uses?What could be the result of combining the product in question with another, to develop something new?What could be the result of combining objectives or purposes?How to combine resources and talent to develop a new way of thinking directed at the product?Can different elements be combined to enhance it?Trigger words and example:Some examples of trigger words for ‘Combine’ are: become one, bring together, come together, conjoin, intermix, link, mingle, package, unite, amalgamate, link, relate, and commingle.The Gutenberg printing press is a great example of something that was the product of “combining.” Gutenberg came up with the movable type printing press by way of combining a coin punch with the grape press mechanism.Step 3: A for AdaptThink if there’s a solution for another problem that you may mold to suit your situation.Some questions:Is there a solution you can take from somewhere else and mold it to suit this one?Is there a similarity between the current situation and something else?Is there another context you can position your product in?What or who could you imitate to adapt this product to fulfill another use or purpose?What else does the product resemble?What other ideas or products can you utilize for inspiration?Are there any ideas outside your field tha t you can incorporate?Trigger words and example:Some examples of trigger words for ‘Adapt’ are: acclimatize, adopt, alter, become, accustomed, change, conceptualize, emulate, find your fit, get a feel for, incorporate, match, readjust, revise, settle in, vary, amend, bend, conform, familiarize, make suitable, refashion, transform, revise, modify.Facebook was created for laptop and desktop browsers but rapidly adapted for utilization on mobile phones.Step 4: M for Modify/MagnifyPose a question to yourself about which ideas you can produce if you magnify or modify your situation or problem. Magnifying parts of or the whole of your idea may enhance its perceived worth or furnish fresh insight pertaining to which components are most significant.Modify questions:Can you change an aspect of your process or product to enhance it?Can you think of any ways to modify the shape, feel, appearance, color or form of your product?What can you add to change this product?What can you highlight o r emphasize to produce more value?What aspect of the product can you make stronger to develop something new?What would happen if you modified the process in some way?Is there a fresh twist?Magnify questions:Is there anything you can make bigger, higher or larger?What can you overstate or exaggerate?Can you increase the frequency?What can you duplicate? Is it possible to create multiple copies?Is it possible to include additional features or otherwise add extra value?What would be the outcome of exaggerating a component?Is it possible to raise the price by increasing value?Trigger words and example:Some examples of trigger words for ‘Modify/Magnify’ are: amplify, boost, expand, grow, increase, lengthen, multiply, overstress, strengthen, augment, enlarge, heighten, raise and stretch out.Fancy hands altered the virtual assistant model by developing a system to facilitate an expansive distributed team to cope with the tasks, rather than making all to be seated in an office.Step 5: P for Put to another useContemplate how you can put your current idea to different uses or what could be reused from elsewhere so as to fix your own problem. Frequently, an idea only turns out to be great when applied in a different manner than first imagined.Modify the goal of the subject. Contemplate why it exists, its purpose of use and what it is assumed to do. Confront all of these suppositions and propose new and strange purposes.A classical manifestation of this step is to discover a substitute market for a manufactured good when a specific market dries up, or to find a new buyer following the termination of the agreement with one buyer.Some questions:Is it possible to utilize this product elsewhere, maybe in another industry?Who else can utilize this product?Would this product function differently in a different setting?Is it possible to recycle the product’s waste to create something new?What else could it be utilized for?How could a child or older person utilize it?Is it possible for people other than the intended target market to be able to use it?Can you utilize this idea in an alternative place?Can people with various disabilities utilize it?Are there other ways to utilize it in its present form and shape?Could it be utilized in another context?Can you utilize this idea in other industries or markets?Would the manufactured good work in different places?If you didn’t know anything about it, would you be able to comprehend the objective of this idea/product?Is there some other problem that your product may be a solution for?What are the many diverse ways that the product finds use?Trigger words and example:Some examples of trigger words for ‘Put to another Use’ are: abuse, avail yourself of, bring into play, deplete, employ, exercise, expand, get through, luxuriate, manage, mistreat, reposition, spend, take pleasure in, use up, waste, work, apply, behave, contextualize, employ, exhaust, handle, take advantage of, utilize, work, wear out and t reat.Food waste from grocery stores and restaurants would usually end up in landfills, and putrefy. However, Ecoscraps converts food waste into compost. This is a good example of putting something to another use.Step 6: E for Eliminate (or Minify)Contemplate what would happen if you eliminated components or elements of your idea or if you minimized, reduced or simplified aspects of it. By way of repeated elimination or trimming of ideas, processes and objects, it is possible to steadily constrict your challenge to that function or part of the most significance.Some questions:How can you simplify or streamline this product?What can you tone down or understate?What components can be taken out without changing function?What would be the outcome should you take away a component of the product? What would replace the component/part?Is it possible to eliminate the rules?What features, rules or parts can you eliminate? Or can you remove extraneous details?How can you minimize cost, effort or time?How can you make it lighter, faster, smaller or more fun?What is unnecessary or non-essential?Should you break it into different parts?Trigger words and example:Some examples of trigger words for ‘Eliminate (or Minify)’ are: abolish, curb, disregard, eradicate, excrete, exterminate, jettison, lessen, liquidate, moderate, pass, purge, reject, restraint, simplify, throw out, underemphasize, wipe out, control, destroy, exclude, temper and waste.Microsoft invented Windows 8 to do away with requiring a mouse.Step 7: R for Rearrange or ReverseRearrange â€" Contemplate whether you can do some kind of rearranging whether changing the sequence, pattern or layout; interchanging components; changing schedule; changing pace; or interchanging cause and effect. Contemplate changing the order of processes or other hierarchy involved.Reverse â€" Contemplate what you would do if a portion of your process/product/probortunity was done or worked in another order, or in reverse. Reverse the orientation or direction. Turn it inside-out, upside-down, or backwards just make it go against the direction it was meant to be used or to proceed.Some questions:Can you interchange components?Can you transpose cause and effect?Can you transpose negatives and positives?Can you interchange the patterns or layout?What is the best way to interchange the patterns or layout?What other sequence, layout or patterns can you use? Can you think of any?Can you modify the schedule of delivery or pace?How can you reorganize this product?Can you modify the order of steps in your process?What other arrangement may be better?What would be the outcome of process reversal?What if you turned it upside down?How can you reverse roles?Can you rearrange or reverse the concept you already have?What if you engaged in the exact opposite of what you originally intended?How could you accomplish the opposite effect?Trigger words and example:Some examples of trigger words for ‘Rearrange’ or ‘Reverse’ are: adjourn, back up, change, drive backward, invalidate, move backward, overturn, put off, readjust, relocate, reorder, repeal, reschedule, retreat, switch, turn around, withdraw, annul, delay, postpone, quash, rearrange, reposition, swap and undo.Lyft and Uber have rearranged the process by which people search for a taxi. The latter don’t really have to search for one â€" they just order a ride using their application.EXAMPLES SCAMPER is a very powerful idea generation and creativity technique. It is an especially useful technique to generate ideas if you intend to improve a service or product. From this article, you’ll learn 1) what is SCAMPER, 2) how to apply it to your product/service, and 3) examples.WHAT IS SCAMPER?The SCAMPER idea generation technique is founded on the belief that everything new is an alteration of something already in existence. The term ‘SCAMPER’ is actually an acronym. The full form of the individual letters is given below:S SubstituteC CombineA AdaptM ModifyP Put to another useE EliminateR ReverseThese are seven prompts forming a general-purpose checklist that can be utilized to trigger questions pertaining to existing products. Each letter indicates a different manner by which you can play with the features of the object (the product/service) of the challenge for new ideas.An advertising executive by the name of Alex Osborn, who gained credit with inventing the brai nstorming technique, originally thought up a lot of the questions utilized in the technique. Having said that, it was an author and education administrator by the name of Bob Eberle who arranged these questions to form the SCAMPER mnemonic. Answering those questions with the specific situation or problem in mind would help in triggering new ideas.HOW TO APPLY IT TO YOUR PRODUCT/SERVICETo start with, you should take an existing service or product. This may be a product that you wish to enhance, which you think would be a favorable starting point for later development or which you presently have problems with. You can then pose questions pertaining to the service or product you identified, utilizing the mnemonic for guidance. Brainstorm questions â€" as many as you can.Then, you would have to take a look at the answers that were brainstormed. Does any of them appear as practical solutions? Could any of them be utilized to develop a new product or improve an existing one? Should any of the ideas appear to be viable, they can be explored further. The seven steps in the SCAMPER technique are explored in detail in the next paragraphs.Step 1: S for SubstituteTake away a part of the selected thing, concept or situation and replace it with something else. Anything can be an item for substitution. The possibilities include steps in a process, product parts, the people or the place. Substitution is a technique of trial and error, of replacing one object with another till you are able to determine the correct idea.Some of the kinds of questions you can ask are given below:What resources or materials can you swap or substitute to enhance the product?What process or product could you utilize?Can you utilize other materials or ingredients?Can you change its color, sound, smell or roughness?Can you modify its shape?Which rules can you substitute or change?Is it possible to replace someone involved?Can you utilize the idea in another place?What would happen if you modified you r attitude or feelings towards the product?Trigger words and example:Some examples of trigger words for ‘Substitution’ are: colorize, alternate, rename, proxy, reposition, stand in, replace, surrogate, fill in, relieve and repackage.An example for ‘Substitution’ would be Boeing utilizing new composites in their aircraft so that they are lighter and fuel efficient to a greater degree.Step 2: C for CombineThe next step is to contemplate combining elements of the situation or problem you’re facing so as think up something new. This is in line with the view of many creativity experts that creativity has to do with combining already existing things in a fresh way.So join, force together or affiliate two or more elements pertaining to your subject matter and contemplate routes by which such a combination could possibly take you to a solution.Some questions:What parts, ideas or materials could be possibly combined?What could they be combined with to optimize uses?What could be th e result of combining the product in question with another, to develop something new?What could be the result of combining objectives or purposes?How to combine resources and talent to develop a new way of thinking directed at the product?Can different elements be combined to enhance it?Trigger words and example:Some examples of trigger words for ‘Combine’ are: become one, bring together, come together, conjoin, intermix, link, mingle, package, unite, amalgamate, link, relate, and commingle.The Gutenberg printing press is a great example of something that was the product of “combining.” Gutenberg came up with the movable type printing press by way of combining a coin punch with the grape press mechanism.Step 3: A for AdaptThink if there’s a solution for another problem that you may mold to suit your situation.Some questions:Is there a solution you can take from somewhere else and mold it to suit this one?Is there a similarity between the current situation and something els e?Is there another context you can position your product in?What or who could you imitate to adapt this product to fulfill another use or purpose?What else does the product resemble?What other ideas or products can you utilize for inspiration?Are there any ideas outside your field that you can incorporate?Trigger words and example:Some examples of trigger words for ‘Adapt’ are: acclimatize, adopt, alter, become, accustomed, change, conceptualize, emulate, find your fit, get a feel for, incorporate, match, readjust, revise, settle in, vary, amend, bend, conform, familiarize, make suitable, refashion, transform, revise, modify.Facebook was created for laptop and desktop browsers but rapidly adapted for utilization on mobile phones.Step 4: M for Modify/MagnifyPose a question to yourself about which ideas you can produce if you magnify or modify your situation or problem. Magnifying parts of or the whole of your idea may enhance its perceived worth or furnish fresh insight pertainin g to which components are most significant.Modify questions:Can you change an aspect of your process or product to enhance it?Can you think of any ways to modify the shape, feel, appearance, color or form of your product?What can you add to change this product?What can you highlight or emphasize to produce more value?What aspect of the product can you make stronger to develop something new?What would happen if you modified the process in some way?Is there a fresh twist?Magnify questions:Is there anything you can make bigger, higher or larger?What can you overstate or exaggerate?Can you increase the frequency?What can you duplicate? Is it possible to create multiple copies?Is it possible to include additional features or otherwise add extra value?What would be the outcome of exaggerating a component?Is it possible to raise the price by increasing value?Trigger words and example:Some examples of trigger words for ‘Modify/Magnify’ are: amplify, boost, expand, grow, increase, length en, multiply, overstress, strengthen, augment, enlarge, heighten, raise and stretch out.Fancy hands altered the virtual assistant model by developing a system to facilitate an expansive distributed team to cope with the tasks, rather than making all to be seated in an office.Step 5: P for Put to another useContemplate how you can put your current idea to different uses or what could be reused from elsewhere so as to fix your own problem. Frequently, an idea only turns out to be great when applied in a different manner than first imagined.Modify the goal of the subject. Contemplate why it exists, its purpose of use and what it is assumed to do. Confront all of these suppositions and propose new and strange purposes.A classical manifestation of this step is to discover a substitute market for a manufactured good when a specific market dries up, or to find a new buyer following the termination of the agreement with one buyer.Some questions:Is it possible to utilize this product elsewhe re, maybe in another industry?Who else can utilize this product?Would this product function differently in a different setting?Is it possible to recycle the product’s waste to create something new?What else could it be utilized for?How could a child or older person utilize it?Is it possible for people other than the intended target market to be able to use it?Can you utilize this idea in an alternative place?Can people with various disabilities utilize it?Are there other ways to utilize it in its present form and shape?Could it be utilized in another context?Can you utilize this idea in other industries or markets?Would the manufactured good work in different places?If you didn’t know anything about it, would you be able to comprehend the objective of this idea/product?Is there some other problem that your product may be a solution for?What are the many diverse ways that the product finds use?Trigger words and example:Some examples of trigger words for ‘Put to another Use’ a re: abuse, avail yourself of, bring into play, deplete, employ, exercise, expand, get through, luxuriate, manage, mistreat, reposition, spend, take pleasure in, use up, waste, work, apply, behave, contextualize, employ, exhaust, handle, take advantage of, utilize, work, wear out and treat.Food waste from grocery stores and restaurants would usually end up in landfills, and putrefy. However, Ecoscraps converts food waste into compost. This is a good example of putting something to another use.Step 6: E for Eliminate (or Minify)Contemplate what would happen if you eliminated components or elements of your idea or if you minimized, reduced or simplified aspects of it. By way of repeated elimination or trimming of ideas, processes and objects, it is possible to steadily constrict your challenge to that function or part of the most significance.Some questions:How can you simplify or streamline this product?What can you tone down or understate?What components can be taken out without chan ging function?What would be the outcome should you take away a component of the product? What would replace the component/part?Is it possible to eliminate the rules?What features, rules or parts can you eliminate? Or can you remove extraneous details?How can you minimize cost, effort or time?How can you make it lighter, faster, smaller or more fun?What is unnecessary or non-essential?Should you break it into different parts?Trigger words and example:Some examples of trigger words for ‘Eliminate (or Minify)’ are: abolish, curb, disregard, eradicate, excrete, exterminate, jettison, lessen, liquidate, moderate, pass, purge, reject, restraint, simplify, throw out, underemphasize, wipe out, control, destroy, exclude, temper and waste.Microsoft invented Windows 8 to do away with requiring a mouse.Step 7: R for Rearrange or ReverseRearrange â€" Contemplate whether you can do some kind of rearranging whether changing the sequence, pattern or layout; interchanging components; changing sc hedule; changing pace; or interchanging cause and effect. Contemplate changing the order of processes or other hierarchy involved.Reverse â€" Contemplate what you would do if a portion of your process/product/probortunity was done or worked in another order, or in reverse. Reverse the orientation or direction. Turn it inside-out, upside-down, or backwards just make it go against the direction it was meant to be used or to proceed.Some questions:Can you interchange components?Can you transpose cause and effect?Can you transpose negatives and positives?Can you interchange the patterns or layout?What is the best way to interchange the patterns or layout?What other sequence, layout or patterns can you use? Can you think of any?Can you modify the schedule of delivery or pace?How can you reorganize this product?Can you modify the order of steps in your process?What other arrangement may be better?What would be the outcome of process reversal?What if you turned it upside down?How can you reverse roles?Can you rearrange or reverse the concept you already have?What if you engaged in the exact opposite of what you originally intended?How could you accomplish the opposite effect?Trigger words and example:Some examples of trigger words for ‘Rearrange’ or ‘Reverse’ are: adjourn, back up, change, drive backward, invalidate, move backward, overturn, put off, readjust, relocate, reorder, repeal, reschedule, retreat, switch, turn around, withdraw, annul, delay, postpone, quash, rearrange, reposition, swap and undo.Lyft and Uber have rearranged the process by which people search for a taxi. The latter don’t really have to search for one â€" they just order a ride using their application.EXAMPLESEvery bicycle has typically the following components: Pedals, Frame, Chain, Drive Sprocket, Tires, Handlebars, and Brakes. When the SCAMPER technique would be applied to a bicycle, the ideas below, for improving it, could be generated:Pedal grips that strap for the feet to be better securedFrames of a much lighter weight founded on new materialsStronger chains having special clamps to make changing easierBetter derailleur gears for the rear sprocketNew materials for the rear wheel to replace spokesRacing handlebars to make the racing position more ergo dynamicLets imagine another example, where you want to devise a new kind of pen. By applying the SCAMPER technique, below is one potential output of new ideas for a new version of pen:Substitute â€" replace nib with knife, ink with ironCombine â€" holding with opening, writing with cuttingAdapt â€" use the pen top as a containerModify â€" body can be made flexiblePut to other uses â€" utilize for writing on woodEliminate â€" clip utilizing VelcroRearrange â€" make the nib flow outwardsIn addition to its application for generating ideas to improve a product or services, SCAMPER may also be utilized for things like triggering ideas if you’re writing a book or plan to write a blog post, coming up with a num ber of probable solutions for a current political or social problem or determining methods to make a marketing campaign better.

Analysis of Movie a Beautiful Mind Essay - 1703 Words

A Beautiful Mind The movie â€Å"A Beautiful Mind† directed by Ron Howard is based on the real story of mathematician John F. Nash Jr., played by Russell Crow. John Nash was a gifted young man from West Virginia that, while studying in Princeton, created his â€Å"game theory† also knows as â€Å"Nash equilibrium†, which was the break through in modern economics, and for which he got the Nobel Memorial Prize in Economics later on in his life. Also except his extraordinary mind John Nash had a psychological disorder – Schizophrenia. â€Å"Schizophrenia is a group of disorders characterized by severely impaired cognitive processes, personality disintegration, affective disturbances, and social withdrawal.†# Schizophrenia is the disease of the brain itself†¦show more content†¦The twin studies confirm this theory; studies show that identical twins are both more likely to develop Schizophrenia, that non-identical. Even though we see correlation between heredity and Schizophrenia, still most of people that had parent with Schizophrenia will not develop it themselves. Another theory that explains Schizophrenia is called Dopamine hypothesis. It says that Schizophrenia develops from excess dopamine activity in the brain. The theory has been somewhat proven by the experiment in which there were used three kinds of drugs (Phenothiazines, L-dopa, Amphetamines) that have affect on dopamine. The results were positive, but still a quarter of the people that are treated by antipsychotic drugs have no response to them. Also there are theories about effect of environmental factors on development of the disorder. Such theory might say that Schizophrenia may develop from physical damage to the brain or disruption of normal brain development early in fetal or prenatal periods. (Understanding Abnormal Behavior, p. 435-449) John Nash showed mostly just positive symptoms of Schizophrenia. 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Marketing Plan - 1807 Words

| Marketing Plan | TODO’s | | Connie Brewer | 4/27/2010 | Marketing Plan for errand service. | Outline I. Executive Summary II. Company Description III. Strategic Focus and Plan Mission Goals Core Competency Sustainable Competitive Advantage IV. Situation Analysis SWOT Analysis Industrial Analysis Competitor Analysis Company Analysis Customer Analysis V. Marketing Product Focus Target Markets Points of Difference Positioning VI. Marketing Programs†¦show more content†¦Non Financial Goals I will donate a percent of my earnings to M.A.D.D. Mothers Against Drunk Drivers for their help with regulating laws for drunk drivers. And donate time with A.A. Alcohol Anonymous Core Competency and Sustainable Competitive Advantage Everyone needs a little help every now and then for those unexpected events in life we all encounter. There just aren’t enough hours in the day to get everything done. Well that’s where we come in to help turn that day around and lend a helping hand. We will have an advantage by promoting green with advertising let us do your errands to keep traffic emissions lower. IV: Situation Analysis SWOT Analysis Strengths: * Good, reliable and safe * Excellent customer service * Low overhead * Lived in Bakersfield all my life so know the area and shortcuts to save on drive time * Excellent driving record * Bonded employees for no security leaks Weaknesses: * Economic factors * Price of gas * Not enough beginning customers * Wrong type of advertising Opportunities: * The middle class families have not been affected by the recession yet, which means that they are still sitting pretty. * Only a few delivery services in town to compete with * Everybody has errands * To build strongShow MoreRelatedA Marketing Plan For A New Marketing Strategy966 Words   |  4 Pagesthe governmental legal requirements and, on the other hand, defines the organization’s policy administration. 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However, very few companies carryRead MoreMarketing Plan For A Small Business2998 Words   |  12 Pagesin detail. †¢ The benefits of TQM when implementing the strategic plan to meet goals or increasing profit within a small business. †¢ The economy’s motivation of small businesses stability as compared to large businesses that are well established, also the financial assistance of other organization including the government. †¢ Different categories of a company and the importance of CRM to any size business. †¢ To compare the marketing plan of a small business and a large business where it reflects theRead MoreMarketing Plan827 Words   |  4 Pagesï » ¿Marketing Business Environment Marketing Planning: An Overview of Marketing 6 main questions to ask in order to create your marketing plan: 1. Where are we now? (Business Mission, Marketing audit, SWOT analysis) 2. How did we get here? (Business Mission, Marketing audit, SWOT analysis) 3. Where are we heading? 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They are essentiallyRead MoreMarketing Plan For Subway Marketing1516 Words   |  7 PagesExecutive summary The marketing plan has close ties with the overall financial and business plan. This plan contents a strategy for success, and breaks it down into coherent, actionable components that will aid The Sub Shop to implement marketing activities to provide a firm return on investment. The following areas will help explain how the company plans to differentiate the business and product offering from the competition, and define the strategy that will drive its business forward. The aimRead MoreMarketing Plan1891 Words   |  8 Pagesa breakeven point in the second year after opening the store and become profitable in the third year of being in this business. In the first year, our profits will be low, due to low sales and high distribution, inventory, marketing and advertising and sales expenses. Marketing expenses will be very high in the first year. We have to inform the customers about this new product and get the consumers to try out this new concept. It will take â€Å"Just passin’ Thru† some time to build up the customer base

The play ‘The Birthday Party’ Analysis Free Essays

The play ‘The Birthday Party’ is about an everyday, domestic lifestyle/ characters with mixed emotions. The whole play is based on a boarding house with one guest, Stanley. It starts off with the owners, Meg and Petey, leading a normal day with Stanley. We will write a custom essay sample on The play ‘The Birthday Party’ Analysis or any similar topic only for you Order Now Two men come to look at the house to stay and Stanley gets nervous. The two men, McCann and Goldberg hold Stanley’s birthday party and make it a living hell! Throughout the play McCann shows signs of confusion and innocence at the task-in-hand. However this is not always the case, for example McCann, later on in the play, attempts to strike Stanley with a chair. When McCann and Goldberg arrive at the boarding house in Act 1, McCann states, ‘what are we doing here Nat?’ this gives off signals that McCann is there as Goldberg’s aid and not a leading figure. As the play goes on, the audience may start to feel sorry for Stanley due to unfortunate circumstances and more hatred and dislike towards Goldberg and McCann for making him feel so negative. McCann: He killed his wife! Goldberg: Why did you kill your wife? Stanley: What wife? (Back turned, facing the audience) The above quote shows how McCann and Goldberg continue to bully Stanley. Pinter uses the language in the above quote as if McCann and Goldberg were ‘pressing’ Stanley for information and as if Stanley found it hard to lie whilst looking at them so he turned his back. The prospect of McCann being more innocent may counter the dislike and tempt the audience to feel sorry for McCann as he gets dragged deeper and deeper into the unknown. Pinter does this to, yet again, represents the plays psychotic nature and obscure mentality. Read also Analysis of Characters in Flannery O’Connor’s â€Å"The Life You Save May Be Your Own† At the beginning of act two McCann is said to be sitting at a table tearing newspapers into 5 equal strips. This may make the audience uncomfortable as it is a rather curious thing to do and may make the audience paranoid as to why he is doing this and what he is thinking as it never tells you this in the play. Stanley picks up a strip of paper McCann moves in McCann: Mind that. McCann clearly has a motive for tearing the paper or he wouldn’t mind it being touched. It is a fine example of the plays paranormal mentality. Also Pinter wrote McCann’s line like this to make the audience uncomfortable as it is a rather subtle, commanding statement. During Stanley’s birthday party in act 2, McCann offers to take Stanley’s glasses for him during a game of blind mans buff Stanley stand blindfold. McCann backs slowly across the stage to the left. He breaks Stanley’s glasses, snapping the frames. McCann picks up the drum and places it in Stanley’s path Stanley walks over and puts his foot through it. Here McCann proves to be quite a bully and may convince the audience to feel disgust towards him, due to the audiences feeling towards the main character, Stanley, countering the possible sorrow from earlier on in the play. Pinter may do this to make sure that the audience can never set on a real feeling for McCann which may add to the ‘fog’ of confusion surrounding the play. As a conclusion I think that McCann is a character the brings emotion and excitement and you can never really settle on a feeling for him How to cite The play ‘The Birthday Party’ Analysis, Papers

Women In The Media Essays - Lansing, Michigan, Geraldine Laybourne

Women In The Media What event began the emergence of women as true players in the media? Was it Sherry Lansing's appointment to President of 20th Century Fox in 1980, becoming the first woman to head a studio? Was it Cathleen Black in 1979 becoming the first woman publisher of a weekly consumer magazine, New York? Or did the real power for women in the media come later with Geraldine Laybourne reinventing children's television on Nickelodeon or Judy McGrath sending MTV into 265.8 million households all over the world? Do women in the media, in fact, really have any power today? This paper will examine the power of women in the media through four different women, Sherry Lansing, chair and CEO of Paramount Pictures, Cathleen Black, President of Hearst Magazines, Geraldine Laybourne, Chairman and CEO of Oxygen Media, and Judy McGrath, President of MTV. Sherry Lansing received a Bachelor of Science degree from Northwestern University in 1966. After graduation, Lansing taught English and math at Los Angeles public high schools. She quit teaching to become a model for Max Factor and Alberto-Culiver and also held minor roles in a couple of movies. She is often quoted for calling herself ?a terrible actress.? Still interested in film, Lansing took a few classes at UCLA and the University of Southern California soon becoming an executive story editor for MGM. Only two years later became vice president at Columbia taking charge of such films as The China Syndrome and Kramer vs. Kramer (gmu.edu). Sherry Lansing made history when, in 1980, she became the first woman to be in charge of production at a major studio ? 20th Century Fox. Lansing brought to the movies something that had never been introduced before, the perspective of a woman. This in no way means that Lansing only backed ?chick flicks.? It means that she kept herself in touch with viewers. She put her personal taste aside and thought about what ?the people? wanted to see. Lansing has been quoted several times about her delight in attending the movies. In fact, she attends movies to get a genuine feel for what people really think are good movies. She listens carefully to the comments made during and after a movie. Her female perspective allows her to see things from more than one angle ? her own. One top filmmaker said, ?Sherry's the first executive who succeeded by being a woman, not trying to be a guy. She can be maternal, she can be sexy, she can use her femininity to be manipulative, but she's always, brilliantl y, a woman (guardianunlimited.com).? Today, Sherry Lansing sits on the board of directors of Teach for America and the American Film Institute. Governor Davis appointed her as Regent in March 1999 to a term expiring in 2010 and she currently serves as Vice Chairman of The Regents (upoc.edu). On top of all this, Sherry Lansing has headed hits such as Braveheart, Clueless, Runaway Bride, and The General's Daughter. If the question is whether Sherry Lansing has power in the media, the answer has to be yes. However, if the question is whether Sherry Lansing holds as much power as men in similar positions, I believe it takes more evaluation. Take for instance the comment made by a top filmmaker about Lansing. He takes all of the stereotypes about women and simply applies them to Lansing. Thus saying, Sherry Lansing is diversely stereotypical. Is this comment a compliment? Let's examine it. The first line of the comment appealed to me. It is true, in my opinion, that many women feel they have to act ?masculine? in order to succeed in the business world. However, this is a direct result of the environment and the fact that this man is oblivious as to why women act masculine in the business world made me skeptical of his comment. He confirmed my skepticism by adding that Lansing could be maternal, sexy, and manipulative ? all stereotypes about women. The fact that she had mastered each stereotype and knew when to apply each, to him, made her a brilliant woman. Another instance concerning Sherry Lansing is the headline run in the New York Times after the announcement of her promotion to the head of

Women Rights essays

Women Rights essays Women rights have gained greater attention with feminist activities and call for liberation of women. The consistent and gradual erosion of patriarchic system is the only way true liberation can be attained. The efforts made for women rights have been impressive but the progress in this connection is still marred by serious issues and ugly incidents. In the Middle East, women are still suffering grave gender discrimination on regular basis. Violence against women is a common problem and though it is also a big issue in the West, in the Middle East it doesnt get any attention, which makes it pervasive. Lack of education can be cited as one of the main reasons why violence continues to exist in this society. We can argue that had lack of education been the only problem, then women in the west would have never suffered abuse. But the real issue at hand is endurance or tolerance of abuse. In the Middle Eastern societies, women continue to endure violence silently seldom raising voice if ever. On the other hand, women in the West have been consistently making efforts to highlight the issue and seek appropriate resolution of the problem. Lack of education however has not been addressed aptly in the Middle East. Women are not allowed to drive in some countries including Saudi Arabia; they are not allowed to vote even though they have access to all modern amenities including Internet, television and cable TV. Education or lack of it thereof is purposely being used as a weapon of oppression and suppression. In every corner of the world, it has been noticed that when a certain section had to be oppressed, it was denied its right to quality education. Education is seen as the catalyst for change and this weapon is not offered to women in the Middle East. How are lack of education and violence connected? This question comes to the mind when we read this article and the related theories. Violence is always a sign of oppression against th...

The Chac Mool Statues of Mexico

The Chac Mool Statues of Mexico A Chac Mool is a very specific type of Mesoamerican statue associated with ancient cultures such as the Aztecs and Maya. The statues, made of different types of stone, depict a reclined man holding a tray or bowl on his belly or chest. Much is unknown about the origin, significance, and purpose of the Chac Mool statues, but ongoing studies have proven a strong link between them and Tlaloc, Mesoamerican god of rain and thunder. Appearance of the Chac Mool Statues The Chac Mool statues are easy to identify. They depict a reclining man with his head turned ninety degrees in one direction. His legs are generally drawn up and bent at the knees. He is almost always holding a tray, bowl, altar, or other recipient of some kind. They often are reclined on rectangular bases: when they are, the bases usually contain fine stone inscriptions. Iconography related to water, the ocean and/or Tlaloc, the rain god can often be found on the bottom of the statues. They were carved from many different sorts of stone available to Mesoamerican masons. In general, they are roughly human-sized, but examples have been found which are larger or smaller. There are differences between Chac Mool statues as well: for example, the ones from Tula and Chichà ©n Itz appear as young warriors in battle gear whereas one from Michoacn is an old man, nearly naked. The Name Chac Mool Although they were obviously important to the ancient cultures that created them, for years these statues were ignored and left to weather the elements at ruined cities. The first serious study of them took place in 1832. Since then, they have been viewed as cultural treasures and studies on them have increased. They got their name from the French archeologist Augustus LePlongeon in 1875: he dug one up in Chichà ©n Itz and mistakenly identified it as a depiction of an ancient Maya ruler whose name was â€Å"Thunderous Paw,† or Chaacmol. Although the statues have been proven to have no relation to Thunderous Paw, the name, slightly changed, has stuck. Dispersion of the Chac Mool Statues Chac Mool statues have been found at several important archaeological sites but are curiously missing from others. Several have been found at the sites of Tula and Chichà ©n Itza and several more have been located in different excavations in and around Mexico City. Other statues have been found at smaller sites including Cempoala and at the Maya site of Quirigu in present-day Guatemala. Some major archaeological sites have yet to yield a Chac Mool, including Teotihuacn and Xochicalco. It is also interesting that no representation of the Chac Mool appears in any of the surviving Mesoamerican Codices. Purpose of the Chac Mools The statues - some of which are quite elaborate - obviously had an important religious and ceremonial uses for the different cultures that created them. The statues had a utilitarian purpose and were not, in themselves, worshiped: this is known because of their relative positions within the temples. When located in temples, the Chac Mool is nearly always positioned between the spaces associated with the priests and that associated with the people. It is never found in the back, where something revered as a deity would be expected to rest. The purpose of the Chac Mools was generally as a place for sacrificial offerings for the gods. These offering could consist of anything from foodstuffs like tamales or tortillas to colorful feathers, tobacco or flowers. The Chac Mool altars also served for human sacrifices: some had cuauhxicallis, or special recipients for the blood of sacrificial victims, while others had special tà ©hcatl altars where humans were ritualistically sacrificed. The Chac Mools and Tlaloc Most of the Chac Mool statues have an obvious link to Tlaloc, the Mesoamerican rain god and an important deity of the Aztec pantheon. On the base of some of the statues can be seen carvings of fish, seashells and other marine life. On the base of the Pino Suarez and Carranza Chac Mool (named after a Mexico City intersection where it was dug up during road work) is the face of Tlaloc himself surrounded by aquatic life. A most fortunate discovery was that of a Chac Mool at the Templo Mayor excavation in Mexico City in the early 1980s. This Chac Mool still had much of its original paint on it: these colors only served to further match the Chac Mools to Tlaloc. One example: Tlaloc was depicted in the Codex Laud with red feet and blue sandals: the Templo Mayor Chac Mool also has red feet with blue sandals. Enduring Mystery of the Chac Mools Although much more is known now about the Chac Mools and their purpose, some mysteries remain. Chief among these mysteries is the origin of the Chac Mools: they are found at Postclassic Maya sites such as Chichà ©n Itz and Aztec sites near Mexico City, but it is impossible to tell where and when they originated. The reclining figures likely do not represent Tlaloc himself, who is usually depicted as being more gruesome: they could be warriors who carry the offerings to the gods they were intended for. Even their real name – what the natives called them – has been lost to time. Sources: Desmond, Lawrence G. Chacmool. Là ³pez Austin, Alfredo and Leonardo Là ³pez Lujan. Los Mexicas y el Chac Mool. Arqueologà ­a Mexicana Vol. IX - Num. 49 (May-June 2001).

The War of 1812 Essay Example | Topics and Well Written Essays - 1500 words

The War of 1812 - Essay Example A lot of incidents related to the war also happened in the sea. Background Events Leading to the War: The war was instigated in 1783 after the termination of American Revolution. That was a time when US was irritated with Britain’s lack of consent to ratify commercial agreements in favor of America and Britain’s failure to retreat from the territory of America alongside the Great Lakes. The French Revolutionary Wars that happened between 1792 and 1802 and the Napoleonic Wars that started after that and continued till 1815 flared up American resentment. France and Britain were the primary contestants in these wars. With the passage of time, France dominated most of Europe. On the other hand, Britain ruled over the seas. France and Britain had commercial fights with each other in which Britain tried to blockade Europe while France did all to make sure that British goods were not sold in the French possessions. The maritime policies of Britain and France indulged into seve ral conflicts with the US in the 1790s. The difficulties became intense and grew manifolds after 1803. The British Orders in Council of 1807 tried to channel all neutral trade to continental Europe through Great Britain, and France's Berlin and Milan decrees of 1806 and 1807 declared Britain in a state of blockade and condemned neutral shipping that obeyed British regulations. (gatewayno.com, n.d.). Causes of the War: US felt that her rights upon seas were being subdued by France and Britain. Because of British dominance upon the seas, the British maritime policies were more disliked. British felt that it was their right to the British sailors with them from the merchant ships of America. In their haste, they took many Americans with them as well. This was the fundamental cause of tension between the two countries. There were numerous causes of the war. There was war going on between Great Britain and France in the early 1800s. In that war, England fell short of skilled sailors. In order to make up for the deficiency of sailors, Great Britain started stopping American ships and forcefully took sailors from them. In addition to that, Great Britain forbade US from entering into any trade with France. According to the Treaty of Paris (1783), Great Britain was supposed to remove her soldiers from the American territory, though she continued occupying US territory. A vast majority of the British soldiers remained along the Great Lakes and offered full support to Indians like Tecumseh, the Shawnee leader so that they may fully revolt against the American settlers. Proceedings of the War: US first tried to alter the European powers’ policies economically. The British ship Leopard attacked Chesapeake, which was an American frigate in 1807. At that time, Congress placed a ban upon American ships from trade by passing the Embargo Act. As a result of that, New England shipping was devastated but the French and British policies were left unaltered. Americans were i n the economic depression and were distressed. They resolved to commence the war in order to restore national honor. In 1810, the Congress was elected. In November, 1811, the War Hawks joined the Congress and asked to commence war against Great Britain. As a result of the aforementioned attempts by Great Britain all of which went against the interests of US, President James Madison convinced the Congress to declare war upon Great Britain in 1812. Battles of the War: In 1812,

Workplace Saftey Case Study Example | Topics and Well Written Essays - 1500 words

Workplace Saftey - Case Study Example Assessment of risks in the operational department in a bank involves assessing the various risks including their effects, establishing possible alternative ways of avoiding the risk, making the decision on the best strategy to mitigate the risk and implementing the risk controls adopted by the firm. By the time a bank makes decision on the mitigation measures, the management has accepted the occurrence of the risks and is not trying to reduce the effects on the firm. In one of the banks, the management assessed the risks affecting its operations department by beginning by assessing the issue at hand. This was followed by balancing resources in establishing possible solutions and balancing resources in establishing the solutions. Thereafter, the management communicated the risks and intended intentions by its actions. A debrief that involved taking of action and monitoring responses followed. Task 2: WHS Harmonization a. Objectives of Harmonisation The main objective of the harmonizat ion of the act was to ensure that the entire country has one law that governs work place safety for all employees. In addition, the regulations are to ensure safe working conditions for the entire country and commonwealth countries. The states had to maintain their jurisdiction over because employees work in the states and it would be easier for them to handle workplace safety issues rather than the federal government. b. Features of a WHS act The act is about setting a good working environment regarding health and safety of employees in organizations. The changes that were made to the act were several and were made in different section of the law as outlined below. In section four, a new definition of â€Å"engage in conduct† was given as the means of doing an act while the corresponding jurisdiction was provided as â€Å"A jurisdiction may extend the operation of a provision that applies to a corresponding WHS law to specified laws of the jurisdiction. This should be dealt with separately in the provision or regulations under the provision† (Safework Australia 2) In section 7, the jurisdiction note was omitted and replaced by anew jurisdiction note that sought to alter section 7(1). In some sections such as sections 8(2), 20(1)a, 22(5), 28(d), 36 and 52(3) among others, articles and prepositions were added to alter the meanings of the constituents of the law. In section 98, merely was replaced by only while clause 110 was omitted and replaced by another clause outlining discriminatory conduct, its proof, avoiding discrimination and jurisdiction over misconduct (Safework Australia 3). c. Implications of WHS act for i) Organizations The implications of the act on organization are that firms should establish a healthy and safe working environment. All working environments in Australia and other commonwealth countries are to comply with the act failure to which they will be sued. The organization is responsible for initiating the necessary changes regarding a safe and healthy working environment for its employees. ii) Managers/supervisors The managements of companies are responsible for implementing the policies stipulated in the act regarding provision of a healthy and safe working environment. The act stipulates what is called a safe and healthy working environment. What is reasonably practicable in relation to duty to ensure safety and health means what is to be done reasonably to ensure health and safety of employees. The managers and supervisors in an organization are to provide the practicable duty of care in any form of business. Proper inspection of premises should be undertaken frequently by the management to ensure that a proper

Example Physics Essay

Example Physics Essay The Motion of a Mass Spring System The example of a mass attached to the end of a spring is a powerful tool in physics due to the fact that it is analogous to many physical phenomena. To be able to use this example to elegantly describe other more complex systems it is crucial to first fully understand how this simple system works itself. The force acting on a mass attached to a spring at a given position is given by (Serway, 2003: 437). F= -kx (Eqn 1) This equation may be derived from Newton’s Second Law of motion, which states that the force on a mass is proportional to the rate of change in momentum. A mass and spring system can be described as a Simple Harmonic Oscillator and there are some fundamental equations that govern the motion of such a system (Serway, 2003: 436). ω= √(k/m) (Eqn 2) Equation two shows how the angular frequency (ω=2Ï€*frequency) of an object oscillating due to it being fixed to a spring that is inversely proportional to the mass of the object. k is a constant, known as the spring constant that is defined by the properties of the spring. k can be easily determined experimentally for a given spring by changing the mass attached to the spring and measuring the frequency. Due to the periodic nature of such a system as that which can be described using equations one and two, they are known to be in simple harmonic motion. The motion of a particle over time is described effectively by a cosine wave (Serway, 2003: 436; Hayek , 2003; 562). x(t)=Acos(ωt+à Ã¢â‚¬ ¢) (Eqn 3) Equation three shows how this motion can be mapped over time where A is the amplitude of the oscillation, and à Ã¢â‚¬ ¢ is a term to correct the phase. This can be plotted to show how the mass and spring system will move over time. The figure above shows how a mass on a spring will behave in a frictionless universe while obeying Newton’s First Law of motion. A useful trait of the Simple Harmonic Oscillator is that the equations for the velocity and the acceleration are easily derived from that of the position equation (Serway, 2003: 436). V(t)=-Aω.sinà ¢Ã‚ Ã‚ ¡(ωt) (Eqn 4) a(t)= -Aω ² cosà ¢Ã‚ Ã‚ ¡(ωt) (Eqn 5) For brevity the phase term (à Ã¢â‚¬ ¢) has been omitted from these two equations as it can be assumed that phase is the same. These two equations give valuable insight into the nature of as mass on a spring and how its velocity and acceleration is linked. The interesting thing to note is that velocity is governed by a sine waveform, yet acceleration is dependent on the cosine waveform. What this means is that when the particle on the spring has minimum velocity it will have maximum acceleration, it also means that when the mass is travelling at its maximum velocity it has minimum (possibly zero) acceleration. Realistically however, most situations where a simple harmonic oscillator may be applied will involve a resistive force of some description, such as friction in the case of a mass on a spring. The effect this has on the motion of the mass and the spring system can be seen in the figure below. It is clear to see on the above figure that the presence of friction causes the amplitude of the oscillation to decay over time. This effect is known as damping. In a damped system that has no external force driving the oscillation itself, the rate at which the oscillation decreases is directly proportional to the resistive force being applied to it. The damping force is at its greatest when the particle is moving at its fastest velocity and at a minimum when the acceleration is at a maximum. There are three types of damping in an oscillatory system, underdamping, over-damping and critically damped. Underdamped is where the amplitude of the decay envelope does not decay rapidly. Critically damped systems are the fastest to return to equilibrium and will have a decay envelope that allows one oscillation over the entire damping period and will decay towards zero rapidly during this period. Over-damping occurs when there are no oscillations (as seen in critical damping) however there is an infinite time to return to equilibrium (Hayek , 2003; 567). The equation which describes this damped oscillation is given by: F= -kx-l dx/dt (Eqn 6) Here the original equation for the force is extended by a first order differential term relating to the change in the velocity due to the damping constant l. Equation six is able to be expanded into a more useful form by applying Newton’s Second Law, which gives: (d ² x)/(dt ² )+2Dω_0 dx/dt+ω_0 ² x=0 (Eqn 7) This equation now contains a first and second order differential equation relating to the velocity and acceleration respectively of the particle. Equation seven looks to be much more complex than that of equation six, however it is now in a considerably more useful form as it allows to see equation six in terms of the angular frequency of the system. D is the damping ratio and is given by D= l/(2√mk) , taking into account the damping coefficient, the spring constant and the mass of the particle. To fully understand the motion of the mass and spring system there must be consideration of the energy within the system. This may be done with the help of some simple drawings. The blue lines indicate the spring and the solid red block with a blue border indicates the mass. From the figures it is possible to imagine stretching the spring, this means that there is a force acting on the mass and if it is held at this stretched point (x) the mass will have a potential energy U. should the mass be released from this point it will have a maximum velocity Vmax and a maximum Kinetic energy KEmax. The total energy in the system at any one point in time is the sum of the potential and kinetic energies. E(t)=KE+U (Eqn 8) E(t)=1/2 mà £Ã¢â€š ¬Ã¢â‚¬â€œv(t)à £Ã¢â€š ¬Ã¢â‚¬â€Ã‚ ²+1/2 kà £Ã¢â€š ¬Ã¢â‚¬â€œx(t)à £Ã¢â€š ¬Ã¢â‚¬â€Ã‚ ² (Eqn 9) By substituting the formulae for velocity and position (equations three and four) into the energy equation it is possible to simplify this further. E(t)= 1/2 kA ² [à £Ã¢â€š ¬Ã¢â‚¬â€œsinà ¢Ã‚ Ã‚ ¡(ωt)à £Ã¢â€š ¬Ã¢â‚¬â€Ã‚ ²+à £Ã¢â€š ¬Ã¢â‚¬â€œcosà ¢Ã‚ Ã‚ ¡(ωt)à £Ã¢â€š ¬Ã¢â‚¬â€Ã‚ ² ] (Eqn 10) E(t)=1/2 kA ² (Eqn 11) The elegance of this simple algebra is that for an oscillating mass on a spring the energy in the system at any given point in time is completely independent of time. If there are dissipative or driving affects occurring during the oscillations then the amount of energy in the system will change, however for a closed system this fact holds true. This equation occurs in many areas of physics, for much more complex systems than a single mass on a spring. These equations can be applied to pendulums, resonant electrical circuits (RLC circuits) (Mispelter, 2006: 35) such as those used to detect Radio and TV signals, or even in quantum mechanics and the time independent Schrodinger equation, where it is found that a quantum harmonic oscillator, such as a particle in a potential well (Schrà ¶dinger, 1926: 1054), is one of the few quantum mechanical problems that it is possible to find analytical answers for. If the Hamiltonian for such a system is examined it is shown that its structure is very similar to that of equation nine (Schrà ¶dinger, 1926: 1057; Levitt, 2012: 144). H ÃÅ'‚= p ÃÅ'‚/2m+1/2 mω ² x ÃÅ'‚ ² (Eqn 12) p ÃÅ'‚ is the momentum operator that forms the kinetic half of the Hamiltonian and x ÃÅ'‚ is the position operator which calculates the potential part of the Hamiltonian (Schrà ¶dinger, 1926: 1052). It is obvious that the simple classical physics still applies to this quantum system. These are some of the situations where this type of motion is observed and the table shows how the equations are manipulated to fit the system under examination ( Hayek , 2003; 562; Mispelter, 2006: 38; Dirac, 1958: 108; Boylsestad, 2010: 871). In conclusion the mass and spring system’s motion is elegantly described by some simple mathematics that can be manipulated to suit systems that have external forces acting on the motion of the system. The beauty of this is that the mathematics can then be applied to much more complex systems. References: Boylestad, Robert. (2010) Intrductory Circuit Analysis, 12th edition. Pearson. Dirac, P. A. M. (1958). The Principles of Quantum Mechanics, 4th edition. Oxford University Press Hayek, S. I. 2003. Mechanical Vibration and Damping. Encyclopaedia of Applied Physics. Levitt, M. (2012). Spin Dynamics, Basics of Nuclear Magnetic Resonance 2nd edition. John Wiley and Sons Ltd. Mispelter, J. (2006) NMR probeheads for biophysical and biomedical experiments: theoretical principles practical guidelines. Imperial College Press. Schrà ¶dinger, E. (1926). An Undulatory Theory of the Mechanics of Atoms and Molecules. Phys. Rev. 28 (6) pp 1049-1070. Serway, R. A., Jewett, J. W., Serway, R. A. (n.d.). Physics for scientists and engineers, with modern physics. Belmont, CA: Thomson-Brooks/Cole.

Leadership Development Report Essay

Leadership has a paramount importance in the business world. It is not about a position, but how a person can influence others in creating and working towards that common organisation’s goal, and to create meaning in the works that we do. This report begins with the servant leadership framework that covers what I value in leadership. Also included in this report are the self-assessments that measure my leadership potential and competencies. This report also covers the issues associated to the industry I have chosen to work in and address my person-specific issues. II. LEADERSHIP DEVELOPMENT MODEL (175) Definition servant leadership Servant leadership is a type of leadership where the leader does order to be served; but focus on serving their followers in order to assist and guide them into more useful and satisfied people. This theory emphasize on the creation of moral purpose for leaders. It focuses on the impact that they leave on other people’s life to measure their greatness. Characteristics of servant leadership The servant leadership theory consists of ten key characteristics. These characteristics are; listening intently, empathy, healing, awareness, persuasion, conceptualization, foresight, stewardship, commitment to the growth of people, and building community. (Miller, Skringar, Dalglish & Stevens, 2012) Why servant leadership? My concept of leadership is someone who is able to influence their followers through inspiration, empower them to realize their undiscovered true potential, and bring meaning to their life. In addition, I believe that a leader needs to be able to listen to their follower’s need in order to put the will of the group above their own will on the group. I strongly uphold the need for empathy in my leadership concept, because I believe that a leader must be able to put themselves in their follower’s shoes and perceive things through the eyes of their followers in order to gain understanding from different perspectives and to empower the followers to bring out their passion and thus bring forward their fullest potential in making a meaningful work. As mentioned by a successful leader – Fred A. Mansk Jr, â€Å" The ultimate leader is one who is willing to develop people to the point that they eventually surpass him or her in knowledge and ability.† Therefore, I find Servant Leadership as the most suitable framework for my leadership plan. III. Diagnosis of Strength and Weaknesses To support the diagnostic process and to provide the information on my leadership strengths and weaknesses I am using the information from two personality tests; Carl Jung’s and Issabel Briggs Myer’s Typology Test and a standardized emotional intelligent (EI) test. Self Assessments Carl Jung’s and Issabel Briggs Myer’s Typology Test Carl Jung’s and Issabel Briggs Myer’s Typology Test is a psychometric assessment designed to measure the preferences in how people perceive the world and make decisions based on their psychological preference. The aim of this test is to help people to have a better understanding of themselves, by understanding their strengths, weaknesses, possible career preferences and their preferred approach when interacting with others. This test puts one into four letter categories, where each letter stands for a specific personality type. (Briggs, Myers, 1998) After undertaking this typology test, I was classified under INFJ (Introvert, iNtuitive, Feeling, Judging) typology. Firstly, introversion displays a characteristic that is reserved and highly private. This goes in line with my personal characteristic as I look within for meaning and understanding. Secondly, intuition indicates an emphasis on abstract ideas and focusing on the meaning of the bigger picture rather than solid details. Feeling focuses mainly on personal concerns and emotional perception rather than the logical and objective facts. Judging describes about the need to have control by planning, organizing and making decisions as soon as possible because of INFJs’ deep attention on the future. INFJ type is described as having the strengths of being determined and passionate, altruistic, decisive, insightful, creative, inspiring and convincing. Dr. Dranitsaris stated that INFJ leadership style is quiet and influencing. INFJ leaders often lead by inspiring and motivating people with their ideals, working hard to gain the cooperation of others rather than demanding it. In a business context, INFJ leaders also tend to genuinely care about the people and how happy they are with their job. (Dranitsaris, 2009). This describes the traits considered as strengths of the INFJ type: that of being warm, altruistic and passionate. The main motive for every work done is not focused centrally on gaining personal benefit but for the greater good of the broader society; to find value and purpose for every tasks. Also, INFJs are described to be deeply concerned about their relations with people and how it links to humanity. (Heiss, Butt, 1996) These are the strengths I believe I possess in myself and these characteristics go in line with the framework of servant leadership as explained previously. However, the very strong need to have a cause for every work done can serve as a weakness for INFJ. This is because it can become difficult to maintain the drive and energy to complete works when I am not able to derive any deeper purpose or relate the objective of the work to a worthy goal. The complexity INFJ is further seen with the tendency to be idealistic. When objectives are not in line with a meaningful goal, INFJ will incline to grow restless and demotivated overtime. This will affect the effort and end result. The result may deviate from the targeted aim which becomes a conflict with the need for perfection. These weaknesses are worsen with the reserved nature of INFJ which may trigger unexpressed internal conflicts. Emotional Intelligent Test (EI) Emotional Intelligent test, on the other hand is a psychological test which allow an individual to identify their social skills that facilitate their interpersonal behavior. It identifies one’s capacity for goal-oriented adaptive behavior. It focuses on the aspects of intelligence that govern self-knowledge and social adaptation. Below are the results that I have attained from this self-assessment: Strengths Potential Strength Weaknesses – doing well in the area of emotional understanding – chose good forms of resolution for others conflict situations on the test – empathetic – socially insightful – driven towards self-development – healthy approach in resolving conflict situations – doing reasonably well in the area of emotional identification, perception, and expression – act in accordance with your values – lacking in self-motivation – not very assertive – need to strengthen self-esteem – further development needed in personal resilience/hardiness. These strengths indicate that I possess some of the traits that are needed to display the characteristics of a good servant-leader. IV. Industry-Specific Issues Looking into the Hospitality industry, specifically Airlines, I will use Singapore Airlines as a basis of my evaluation. The extent of superior service is paramount for it to establish itself. In order to deliver the standard of service the company has set for itself, it requires highly passionate and motivated employees. One of the elements that contribute to the success of Singapore Airlines is its human resource that highly regards contribution of creative ideas in which rewards are later given. (Singh, 1984) To be passionate, to inspire and to encourage innovation are strengths found in INFJs that match with the traits of Servant Leaders who encourages and motivates the followers to making a meaningful and effective work efforts. V. Person-Specific Issues Gender, age and culture are important aspects to be considered in shaping one’s leadership development. Being someone coming from Asia, the idea of women becoming a leader will face cultural constraints. In the context of organization, becoming a female leader will be more challenging than the male counterpart because there is a strong notion whereby men are born to lead and women to follow or serve and men hold the leadership positions. (Carly, Eagly, 1999). This is still present in the traditional Asian culture. Even to the eyes of the followers, the figure that is seen to be capable of leading goes to male gender. The masculinity possessed becomes a symbol of strength and competency. (Schein, 2001) Instructions led by female leaders are more likely to be followed because of the idea of obedience to authority rather than being influenced through inspiration. The gender-bias corporate culture becomes a huge obstacle in making use of servant-leadership framework as a female. This gender bias is still evident in many office settings of Japanese corporations whereby higher ranking positions are given mostly to male; and in fact Japan seeing a near zero resemblance between women and managers. (Schein, Mueller, 1992) Besides that, age also becomes an issue in determining the level of experience of a professional. Younger age typically indicates limited exposure to the various real-life experiences and this may affect the extent of wisdom in making judgments. VI. Timeframe and Evaluation Plan The weaknesses based on the self-assessments are used to develop my leadership goals and the Michigan Leadership Competency Model serves as a tool to categorize the goals set and the timeframe for the plan. Time Frame Self-Developmental Goals Self-Management Conceptualization Servant leaders seek to nurture their abilities to dream great dreams; not just consumed by achieving operational goals. To develop characteristic and thinking process encompass broader-based conceptual thinking require discipline and practice. Leading Others Influencing/Persuasion Servant leaders seek to persuade and convince others through inspiration rather than coerce compliance. This requires a level of confidence, personal drive and energy to be emulated to the followers. As represented in one of my weaknesses from the self-assessment, I lack in self-motivation, self-esteem and assertiveness. These characteristics need to be developed in order to gain enough personal power to lead and guide others. Innovation Creativity Creativity is one of the key characteristics of servant leaders. Also, the hospitality industry takes great importance in areas of innovation to stay competitive and relevant. This is a characteristic that continually needs to be fostered and developed. Social Responsibility Ethically Social Servant Leadership highlights the importance of leading for the greater good for a deeper moral purpose. This emphasizes the need for moral awareness and ethical conducts when leading. This can be done by participating more in charitable or environmental causes which aim in improving social welfare of the broader society. Such participation allow exposure and knowledge-gaining. Evaluation by Multi-Step Action Plan 1 year Completing Bachelor of Business Degree 3 years Employment in Airline as Flight Attendant to gain exposure to new experiences, ethical conducts and ideas and insight knowledge on providing service in hospitality industry (Innovation & Social Responsibility) 2 years Further study on Master of Hospitality Management to broaden conceptual thinking process. This also help to gain self-esteem and improve on the ability to influence (Conceptualization & Influencing) Working in Management VII. Industry Leader Input Previously I focused my goals only on the trait developments. This was difficult measure because characteristics can only be proven once I’ve been put on the position to be a leader in a group. There was no tangible achievement to evaluate the success of my goal planning. Therefore, through his suggestion, I modified my goal timeframe by adding a multi-step action plan that cover the length of time to achieve each target. For example, the employment in an Airline industry will help me garner new experiences, perspective and practice discipline in work ethics. Feedback on my work performance from supervisors can serve as a form of evaluation. Also, the attainment of higher qualification will allow me to gain broader and deeper knowledge on the industry through research. The exposure and experience may help me to develop a stronger leadership characteristic and further evaluation can be done through taking re-test for EI. Wordcount: 1,509 words (Excluding References, Appedices, Headings & Tables) VIII. Appendices 1. Michigan Leadership Competency Model Leadership Assessment Report Scores range from 1 to 6, with 1 indicating that you rated yourself low on that competency and 6 indicating that you rated yourself high. Introverted iNtuition Introverted intuitives, INFJs enjoy a greater clarity of perception of inner, unconscious processes than all but their INTJ cousins. Just as SP types commune with the object and â€Å"live in the here and now† of the physical world, INFJs readily grasp the hidden psychological stimuli behind the more observable dynamics of behavior and affect. Their amazing ability to deduce the inner workings of the mind, will and emotions of others gives INFJs their reputation as prophets and seers. Unlike the confining, routinizing nature of introverted sensing, introverted intuition frees this type to act insightfully and spontaneously as unique solutions arise on an event by event basis. Extraverted Feeling Extraverted feeling, the auxiliary deciding function, expresses a range of emotion and opinions of, for and about people. INFJs, like many other FJ types, find themselves caught between the desire to express their wealth of feelings and moral conclusions about the actions and attitudes of others, and the awareness of the consequences of unbridled candor. Some vent the attending emotions in private, to trusted allies. Such confidants are chosen with care, for INFJs are well aware of the treachery that can reside in the hearts of mortals. This particular combination of introverted intuition and extraverted feeling provides INFJs with the raw material from which perceptive counselors are shaped. Introverted Thinking The INFJ’s thinking is introverted, turned toward the subject. Perhaps it is when the INFJ’s thinking function is operative that he is most aloof. A comrade might surmise that such detachment signals a disillusionment, that she has also been found lacking by the sardonic eye of this one who plumbs the depths of the human spirit. Experience suggests that such distancing is merely an indication that the seer is hard at work and focusing energy into this less efficient tertiary function. Extraverted Sensing INFJs are twice blessed with clarity of vision, both internal and external. Just as they possess inner vision which is drawn to the forms of the unconscious, they also have external sensing perception which readily takes hold of worldly objects. Sensing, however, is the weakest of the INFJ’s arsenal and the most vulnerable. INFJs, like their fellow intuitives, may be so absorbed in intuitive perceiving that they become oblivious to physical reality. The INFJ under stress may fall prey to various forms of immediate gratification. Awareness of extraverted sensing is probably the source of the â€Å"SP wannabe† side of INFJs. Many yearn to live spontaneously; it’s not uncommon for INFJ actors to take on an SP (often ESTP) role. References Briggs, K. C., & Myers, I. B. (1998). Myers-Briggs Type Indicator. Palo Alto, CA. Greenleaf, R. K. (1977). The Servant as Leader. Business Leadership: A Jossey-Bass Reader. San Francisco: Jossey-Bass. Miller, Skringar, Dalglish & Stevens, (2012) Leadership and Change Management. 1st ed. Prahran VIC Australia: Tilde University Press. Maxwell, J. C., & Dorvan, J. (1997). Becoming a Person of Influence: How to Positively Impact the Lives of Others. Nashville: Thomas Nelson Schein, V.E. (2001) A global look at psychological barriers to women’s progress in management. Journal of Social Issues. 57, pp. 675-688. Schein, V.E., & Mueller, R. (1992). 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