SWOT Analysis of Nestle Australia Ltd Essay

Official Summary This SWOT (quality, shortcoming, opportunity, danger) report analyzes those four regions of another Nestle item in the market. This item has another and extraordinary blend that has never been in the neighborhood showcase retires ever previously. In spite of the fact that this report is chiefly about the new item, it likewise takes a gander at the historical backdrop of Nestle and goes into profundity about the SWOT of the organization. Presentation and foundation: This territory gives a short outline of the company’s items that has just been in the market, its present market, and pertinent history of the morning meal results of Nestle. SWOT table: A one page table that express the qualities, shortcomings, openings and dangers of this item. Discoveries: A one page clarification of the focuses recorded in the SWOT table, and positioning it from the most essential to the least. Proposals: A two page depiction of the new item, and support of the decision made by picking this item utilizing at any rate one of the four investigation focuses. Presentation Settle is the world’s driving food organization. Settle was found in 1866 by Henri Nestle and got one of the greatest food and drink organization. Settle began at giving infants food high caliber. Be that as it may, as of late, Nestle has concentrated on nourishment, wellbeing and prosperity. Since foundation as of not long ago, Nestle has experienced 6 phases: 1866 †1918: Food items for infants and Powder milk; 1918 †1944: Chocolate, Coffee and Fresh milk; 1944 †1975: Fast food Maggi; 1975 †1981: Fast food items; 1981 †1996: Yogurt and Butter; 1966 †Present: Ice cream. Settle builds up its organization by the method of securing; they procure other worldwide organizations to extend their market. Be that as it may, it additionally faces the danger of controlling their business with an enormous market from various areas. Numerous organizations go into the food business which has expanded the quantity of rivals in this market. Settle has concentrated on discovering andâ developing new items that focus on wellbeing and how to keep up customer’s wellbeing. The primary contenders of Nestle are Unilever, PepsiCo Inc., Kraft Foods Group Inc., and Groupe Danone S.A. Through five years, the benefit of Nestle Australia was decline in light of the opposition of different organizations; in 2012 it benefit was 248,505 million. Table 1: Financial of Nestle over the most recent 5 years This report will perceive a few qualities, shortcoming, opportunity and danger for Nestle. The beneath area has taken a short outline of SWOT examination. In the conversation area, the key of qualities, shortcomings, openings and shortcomings are investigated in progressively specific. At long last, the recommendation for the organization is made. SWOT Analysis Quality Shortcoming 1. World’s biggest refreshment and food organization ($7 billion in income). 2. Moderate item cost 3. Wide scope of item index 4. Research and Development capacities (food and sustenance look into) 5. Circulation channels and geographic nearness 6. Competency in mergers and acquisitions 1. Failure to give steady quality in food items 2. Employees’ wellbeing disappointment 3. Client fears to attempt the one of a kind blend result of settle 4. High Spending on publicizing 5. Feeble execution of Corporate Social Responsibility Openings Danger 1. Brand picture (publicizing and advancing focusing on kids) 2. Expanding interest for more advantageous food items 3. Building up new joint endeavors 4. Utilizations many sort of advertising to advance their item 1. Rivalry 2. Substitute merchandise 3. Food tainting 4. Ascending of crude material cost 5. Pattern towards good dieting Conversation Qualities As Nestlã © is a widely acclaimed brand it has certain key center skills. One would be the unequaled item and brand portfolio. The business offers perhaps the greatest arrangement of food and bottling works items in its division. It additionally works 29 brands that procure more than $1 billion in yearly incomes. With in excess of 8,000 items it is hard for some other corporate to go up against Nestlã ©. Second would be the company’s capacity to develop with innovative work. Nestlã © put more than $2 billion in innovative work in 2011. It’s presenting new and upgraded items consistently, fortifying firm’s upper hand. Third would be the circulation channels and geographic nearness. Nestlã © runs in excess of 100 nations and has broad dispersion channel everywhere throughout the world, which underpins its activities comprehensively. Fourth is the center competency in mergers and acquisitions. Throughout the years Nestlã © has been framing fruitful associations and securing different organizations so as to develop and keep up its initiative in the market. Ultimately the brand notoriety esteemed at $7 billion. Nestlã © is known all over and has a trustworthy brand for its items that are utilized by millions consistently. Shortcomings Nestlã © has its shortcomings anyway it is exceptionally negligible in contrast with different organizations. One would be its Inability to give reliable quality in food items. Nestlã © has been reviewing numerous items from exchange because of food pollution or low quality supplies. This doesn't just damage firm’s deals yet its picture just as the business can't control nature of the items. Another would be its frail usage of corporate social duty. The organization has reported and is engaged with numerous projects that mean to make organization more eco-accommodating and improving the workingâ conditions of its providers. All things considered, Nestlã © gets a great deal analysis over the adequacy of its projects. Openings Each individual organization is looking to augment their chances, However, when thought about hardly any key territories can be considered. First is the expanding interest for more advantageous food items. The pattern of purchasing and devouring just solid food items is a significant move in shopper tastes and opens up a huge market for organizations. At present, Nestlã © attempts to present increasingly solid food items in light of the pattern. Another is procuring new companies represent considerable authority in delivering prosperity items. Numerous new businesses are framing and presenting new items for prosperity or reforming the manners in which those items are made. New companies are modest and can without much of a stretch be gained. Nestlã © is concentrating on giving all the more prosperity items and this is an extraordinary chance to grow its portfolio. Another great open door for Nestlã © would set up new joint endeavors. Settle is now associated with numerous effectiv e organizations with significant world organizations like The Coca-Cola Company and Android. Dangers Larger part of the organizations in organizations face dangers on regular routine be that as it may, it the activities that should be taken so as to limit future dangers. One central point is Food sullying. Despite the fact that it is Nestl㠩’s obligation to run careful quality checks of its items, the organization had been purportedly giving defiled food or different items to the market. Such activities hurt company’s notoriety and result in misfortunes. Second would be the pattern towards good dieting. Nestlã © is a significant provider of chocolate and chocolate drinks that have elevated level of calories and because of changing client propensities, will encounter decrease sought after. As the Growth of private names is quickly expanding, this may have a drawn out impact on Nestlã ©. The developing number of stores and different retailers are presenting their own mark items that cost less and can without much of a stretch rival Nestl㠩’s item portfolio. In conclusion, rising crude food costs which produces an enormous effect for all organizations. With a general development of world economy and populace, the interest for crude food will rise. The consequence of that will be higher material expenses and crushed edge for Nestlã ©. Suggestions The Entourage’s new thought is a novel, one of a kind and enlivened item whose monstrous ubiquity will see it taking off store retires and is without a doubt going to be another progression forward for the Nestle Company. The item being referred to is another sort of grain, which may appear to be dull and exhausting from the start, however the intrigue of the item lies more in its improved common sense. The item is a scope of new grain flavors comprising of wheat drops, dried leafy foods (chocolate, vanilla and so forth.). The wheat drops will be looking like triangles, to accomplish a brand picture and for customers to relate a basic/ordinary item with our grain, so they are continually helped to remember it. The oat is sold inside containers/jars. At the point when customers purchase the item, they will basically need to empty milk into the holder and the outcome is a moment grain fix, regardless of whether at home, busy working, on the transport or anyplace else. The container/can likewise accompany a resealable cover, which can be opened and shut voluntarily to abstain from spilling the grain. Other grain items power the shopper to sit and eat, notwithstanding the way that they might be running late and other in a hurry items are condensed sugar that only gives a gentle jolt of energy, though our item joins the best of the two universes. Not exclusively does the purchaser get a filling, healthy and delicious breakfast, yet they additionally get these advantages without relinquishing time, a significant asset in the first part of the day. Methodology Profiles: Rivalry (Threat)/Brand Recognition Worldwide (Strength) †An everyday issue for firms is the steady rivalry from different organizations, regardless of whether minor or major. When endeavoring to dispatch an item and additionally keep up its life on store racks, there will consistently be interest for a competitor’s item. In any case, with keen publicizing and a major name like Nestle, we can work to guarantee that our item is the thing that individuals are continually discussing. Items are high in sugar and fat (Weakness)/Further examination into nutrit

Major Events in the Trojan War

Significant Events in the Trojan War The old Greeks followed their history to fanciful occasions and their ancestry to the divine beings and goddesses. Maybe the most critical occasion in the early history of antiquated Greece was the Trojan War. This is generally renowned of antiquated wars that the Greeks finished with a tricky blessing. We consider it the Trojan Horse. We think about the Trojan War fundamentally from crafted by the writer Homer (the Iliad and the Odyssey), just as stories told in other old writing, known as the Epic Cycle. ​Goddesses Set the Trojan War in Motion As indicated by old, non-onlooker reports, a contention among the goddesses began the Trojan War. This contention prompted the renowned story of Paris (known as The Judgment of Paris) granting a brilliant apple to the goddess, Aphrodite. As an end-result of Paris judgment, Aphrodite guaranteed Paris the most lovely lady on the planet, Helen. This world-class Greek excellence is known as Helen of Troy and considered the face that propelled a thousand boats. Maybe it didnt matter to the godsespecially the goddess of lovewhether Helen was at that point taken, yet for insignificant humans it did. Lamentably, Helen was at that point wedded. She was the spouse of King Menelaus of Sparta. Paris Abducts Helen Talked about in more detail regarding Odysseuswho was one of the pioneers of the Greek (Achaean) side of the Trojan Waris the significance of neighborliness in the antiquated world. While Odysseus was away, admirers manhandled the accommodation of Odysseus spouse and family unit. Odysseus, be that as it may, depended on the accommodation of aliens to endure his 10-year odyssey home. Without specific gauges of anticipated conduct with respect to host and guest, anything could occur, as, in reality, it did when the Trojan ruler Paris, a visitor of Menelaus, took from his host. Presently, Menelaus had known about the likelihood that his significant other, Helen, would be grabbed from him. Helen had been grabbed before their marriage, by Theseus, and she had been pursued by practically all the Achaean chiefs. At the point when Menelaus at last won the hand of Helen, he (and Helens father) separated a guarantee from the various admirers that they would go to his guide should Helen be removed once more. It was based on this guarantee Agamemnonacting on sibling Menelaus behalfwas ready to pressure the Achaeans to unite with him and his sibling and sail against the Asian city-province of Troy to win back Helen. Trojan War Draft Dodgers Agamemnon experienced difficulty gathering together the men. Odysseus faked frenzy. Achilles attempted to imagine he was a lady. Be that as it may, Agamemnon saw through Odysseus ploy and Odysseus fooled Achilles into uncovering himself, thus, all the pioneers who had vowed to join did as such. Every pioneer brought his own soldiers, weapons, and dispatches and stood, ready to cruise, at Aulis. Agamemnon and His Family Agamemnon was from the House of Atreus, that reviled family that originated from Tantalus, a child of Zeus. Tantalus had angrily served the divine beings a gala with a horrendous primary course, the cooked body of his own child Pelops. Demeter was steamed at the time since her little girl, Persephone, had vanished. This left her occupied, so dissimilar to the various divine beings and goddesses, she neglected to perceive the meat dish as human tissue. Thus, Demeter ate a portion of the stew. Afterward, the divine beings set up Pelops back once more, however there was, obviously, a missing part. Demeter had eaten one of Pelops shoulders, so she supplanted it with a bit of ivory. Tantalus didn't get off solid. His appropriate discipline educated the Christian vision regarding Hell. Tantalusâ familys conduct stayed unchanged through the ages. Agamemnon and his sibling Menelaus (Helens spouse) were among his relatives. Getting under the skin of the divine beings appears to have come normally to all the relatives of Tantalus. The Greek soldiers heading for Troy, under the lead of Agamemnon, held up at Aulis forâ a windâ that just wouldnt come. Eventually, a diviner named Calchas concluded the issue: The virgin huntress and goddess, Artemis, had been irritated by a gloat Agamemnon had made about his own chasing abilities. To conciliate Artemis, Agamemnon needed to forfeit his own little girl Iphigenia. At exactly that point would the breezes come to fill their sails and let them set off from Aulis to Troy. To put his little girl Iphigenia to the conciliatory blade was hard for Agamemnon the dad, however not for Agamemnon the military chief. He reached out to his significant other that Iphigenia was to wed Achilles at Aulis (Achilles was kept separate from the circle). Clytemnestra and their daughter Iphigenia went joyfully to Aulis for a wedding to the incomparable Greek warrior. Be that as it may, there, rather than a marriage, Agamemnon played out the savage custom. Clytemnestra could never pardon her significant other. The goddess Artemisâ appeased, positive breezes filled the sails of Achaean ships so they could sail to Troy. The Action of the Iliad Begins in the Tenth Year Very much coordinated powers hauled the Trojan War endlessly. It was in its tenth year when the climactic and most sensational occasions at last occurred. Initial, a heretical Agamemnon, pioneer of the considerable number of Achaeans (Greeks), caught a priestess of Apollo. At the point when the Greek head wouldn't restore the priestess to her father,â a plagueâ struck the Achaeans. This plague may have beenâ bubonic since it was associated with theâ mouse-aspectâ of Apollo. Calchas, the soothsayer, brought by and by, forecasted that wellbeing would be reestablished just when the priestess was returned. Agamemnon concurred, yet just on the off chance that he could have a substitute war prize: Briseis, Achilles mistress. At the point when Agamemnon took Briseis from Achilles, the legend was shocked and would not battle. Thetis, Achilles eternal mother, swayed Zeus to rebuff Agamemnon by making the Trojans stymy the Achaeansat least for some time. Patroclus Fights as Achilles Achilles had a dear companion and partner at Troy named Patroclus. In the movie Troy, he is Achilles cousin. While that is a chance, many consider the two less cousins, in the feeling of child of ones uncle, as sweethearts. Patroclus attempted to convince Achilles to battle since Achilles was so competent a warrior that he could switch things around of fight. Nothing had changed for Achilles, so he won't. Patroclus introduced another option. He requested that Achilles let him lead Achilles troops, the Myrmidons. Achillesâ agreed and even lent Patroclus his protection. Dressed like Achilles and joined by the Myrmidons, Patroclus went into fight. He vindicated himself well, slaughtering various Trojans. Yet, at that point the best of the Trojan saints, Hector, mistaking Patroclus for Achilles, slaughtered him. Presently the circumstance was diverse for Achilles. Agamemnon was a disturbance, however the Trojans were, by and by, the adversary. Achilles was so lamented by the demise of his dear Patroclus that he accommodated with Agamemnon (who returned Briseis), and entered the fight. A Madman Kills and Disgraces Hector Achilles met Hector in single battle and slaughtered him. At that point, in his franticness and anguish over Patroclus, Achilles shamed the Trojan saints body by hauling itâ aroundâ the ground attached to his chariot by a belt. This belt had been given Hector by the Achaean saint Ajax in return for a blade. Days after the fact, Priam, Hectors matured dad andâ the lord of Troy, convinced Achilles to quit manhandling the body and return it for appropriate entombment. The Achilles Heel Before long, Achilles was slaughtered, injured in the one spotâ whereâ legend discloses to us he was not immortalhis heel. At the point when Achilles was conceived, his mom, the sprite Thetis, had dunked him into the waterway Styx to present everlasting status, yet the spot where she held him, his heel, remained dry. Paris is said to have hit that one spot with his bolt, yet Paris wasnt that great a marksman. He could just have hit it with divine guidancein this case, with the assistance of Apollo. The Next Greatest Hero The Achaeans and Trojans esteemed the protective layer of fallen fighters. They triumphed in catching the caps, weapons, and reinforcement of the foe, yet in addition prized that of their own dead. The Achaeans needed to grant the reinforcement of Achilles to the Achaean legend they thought came next in height to Achilles. Odysseus won. Ajax, who figured the protective layer ought to have been his, went frantic with rage, attempted to slaughter his individual kinsmen, and murdered himself with the blade which he had gotten from his belt-trade with Hector. Aphrodite Continues to Help Paris What had Paris been up to this time? Other than his dalliance with Helen of Troy and killing of Achilles, Paris had shot and murdered various Achaeans. He had even battled one-on-one with Menelaus. At the point when Paris was at risk for being murdered, his heavenly defender, Aphrodite, broke the lash of the protective cap, which Menelaus was grasping. Aphrodite at that point covered Paris in a fog with the goal that he could escape back to Helen of Troy. The Arrows of Hercules After the demise of Achilles, Calchas expressed one more prediction. He told the Achaeans they required the bow and bolts of Hercules (Herakles) to crush the Trojans and end the war. Philoctetes, who had been left injured onâ the island of Lemnos, had said bow and harmed bolts. So an international safe haven was sent to bring Philoctetes to the battlefront. Before he joined the Greek fight line, one of the children of Asclepius recuperated him. Philoctetes then shot one of Hercules arrows at Paris. There was scarcely a scratch. In any case, incidentally, as the wound Paris had incurred on Achilles one shaky area, that scratch was sufficient to slaughter the Trojan ruler. The Return of Odysseus Odysseusâ soon contrived an approach to end the Trojan Warthe erection of a goliath wooden pony loaded up with Achaean (Greek) men to be left at the doors of Troy. The Trojans had taken note

Idea Generation and Problem Solving Using SCAMPER Technique

Idea Generation and Problem Solving Using SCAMPER Technique WHAT IS SCAMPER?The SCAMPER idea generation technique is founded on the belief that everything new is an alteration of something already in existence. The term ‘SCAMPER’ is actually an acronym. The full form of the individual letters is given below:S SubstituteC CombineA AdaptM ModifyP Put to another useE EliminateR ReverseThese are seven prompts forming a general-purpose checklist that can be utilized to trigger questions pertaining to existing products. Each letter indicates a different manner by which you can play with the features of the object (the product/service) of the challenge for new ideas.An advertising executive by the name of Alex Osborn, who gained credit with inventing the brainstorming technique, originally thought up a lot of the questions utilized in the technique. Having said that, it was an author and education administrator by the name of Bob Eberle who arranged these questions to form the SCAMPER mnemonic. Answering those questions with the specific situation or problem in mind would help in triggering new ideas.HOW TO APPLY IT TO YOUR PRODUCT/SERVICETo start with, you should take an existing service or product. This may be a product that you wish to enhance, which you think would be a favorable starting point for later development or which you presently have problems with. You can then pose questions pertaining to the service or product you identified, utilizing the mnemonic for guidance. Brainstorm questions â€" as many as you can.Then, you would have to take a look at the answers that were brainstormed. Does any of them appear as practical solutions? Could any of them be utilized to develop a new product or improve an existing one? Should any of the ideas appear to be viable, they can be explored further. The seven steps in the SCAMPER technique are explored in detail in the next paragraphs.Step 1: S for SubstituteTake away a part of the selected thing, concept or situation and replace it with something else. Anything can be an item for substitution. The possibilities include steps in a process, product parts, the people or the place. Substitution is a technique of trial and error, of replacing one object with another till you are able to determine the correct idea.Some of the kinds of questions you can ask are given below:What resources or materials can you swap or substitute to enhance the product?What process or product could you utilize?Can you utilize other materials or ingredients?Can you change its color, sound, smell or roughness?Can you modify its shape?Which rules can you substitute or change?Is it possible to replace someone involved?Can you utilize the idea in another place?What would happen if you modified your attitude or feelings towards the product?Trigger words and example:Some examples of trigger words for ‘Substitution’ are: colorize, alternate, rename, proxy, reposition, stand in, replace, surrogate, fill in, relieve and repackage.An example for ‘Substitution’ would be Boein g utilizing new composites in their aircraft so that they are lighter and fuel efficient to a greater degree.Step 2: C for CombineThe next step is to contemplate combining elements of the situation or problem you’re facing so as think up something new. This is in line with the view of many creativity experts that creativity has to do with combining already existing things in a fresh way.So join, force together or affiliate two or more elements pertaining to your subject matter and contemplate routes by which such a combination could possibly take you to a solution.Some questions:What parts, ideas or materials could be possibly combined?What could they be combined with to optimize uses?What could be the result of combining the product in question with another, to develop something new?What could be the result of combining objectives or purposes?How to combine resources and talent to develop a new way of thinking directed at the product?Can different elements be combined to enhance it?Trigger words and example:Some examples of trigger words for ‘Combine’ are: become one, bring together, come together, conjoin, intermix, link, mingle, package, unite, amalgamate, link, relate, and commingle.The Gutenberg printing press is a great example of something that was the product of “combining.” Gutenberg came up with the movable type printing press by way of combining a coin punch with the grape press mechanism.Step 3: A for AdaptThink if there’s a solution for another problem that you may mold to suit your situation.Some questions:Is there a solution you can take from somewhere else and mold it to suit this one?Is there a similarity between the current situation and something else?Is there another context you can position your product in?What or who could you imitate to adapt this product to fulfill another use or purpose?What else does the product resemble?What other ideas or products can you utilize for inspiration?Are there any ideas outside your field tha t you can incorporate?Trigger words and example:Some examples of trigger words for ‘Adapt’ are: acclimatize, adopt, alter, become, accustomed, change, conceptualize, emulate, find your fit, get a feel for, incorporate, match, readjust, revise, settle in, vary, amend, bend, conform, familiarize, make suitable, refashion, transform, revise, modify.Facebook was created for laptop and desktop browsers but rapidly adapted for utilization on mobile phones.Step 4: M for Modify/MagnifyPose a question to yourself about which ideas you can produce if you magnify or modify your situation or problem. Magnifying parts of or the whole of your idea may enhance its perceived worth or furnish fresh insight pertaining to which components are most significant.Modify questions:Can you change an aspect of your process or product to enhance it?Can you think of any ways to modify the shape, feel, appearance, color or form of your product?What can you add to change this product?What can you highlight o r emphasize to produce more value?What aspect of the product can you make stronger to develop something new?What would happen if you modified the process in some way?Is there a fresh twist?Magnify questions:Is there anything you can make bigger, higher or larger?What can you overstate or exaggerate?Can you increase the frequency?What can you duplicate? Is it possible to create multiple copies?Is it possible to include additional features or otherwise add extra value?What would be the outcome of exaggerating a component?Is it possible to raise the price by increasing value?Trigger words and example:Some examples of trigger words for ‘Modify/Magnify’ are: amplify, boost, expand, grow, increase, lengthen, multiply, overstress, strengthen, augment, enlarge, heighten, raise and stretch out.Fancy hands altered the virtual assistant model by developing a system to facilitate an expansive distributed team to cope with the tasks, rather than making all to be seated in an office.Step 5: P for Put to another useContemplate how you can put your current idea to different uses or what could be reused from elsewhere so as to fix your own problem. Frequently, an idea only turns out to be great when applied in a different manner than first imagined.Modify the goal of the subject. Contemplate why it exists, its purpose of use and what it is assumed to do. Confront all of these suppositions and propose new and strange purposes.A classical manifestation of this step is to discover a substitute market for a manufactured good when a specific market dries up, or to find a new buyer following the termination of the agreement with one buyer.Some questions:Is it possible to utilize this product elsewhere, maybe in another industry?Who else can utilize this product?Would this product function differently in a different setting?Is it possible to recycle the product’s waste to create something new?What else could it be utilized for?How could a child or older person utilize it?Is it possible for people other than the intended target market to be able to use it?Can you utilize this idea in an alternative place?Can people with various disabilities utilize it?Are there other ways to utilize it in its present form and shape?Could it be utilized in another context?Can you utilize this idea in other industries or markets?Would the manufactured good work in different places?If you didn’t know anything about it, would you be able to comprehend the objective of this idea/product?Is there some other problem that your product may be a solution for?What are the many diverse ways that the product finds use?Trigger words and example:Some examples of trigger words for ‘Put to another Use’ are: abuse, avail yourself of, bring into play, deplete, employ, exercise, expand, get through, luxuriate, manage, mistreat, reposition, spend, take pleasure in, use up, waste, work, apply, behave, contextualize, employ, exhaust, handle, take advantage of, utilize, work, wear out and t reat.Food waste from grocery stores and restaurants would usually end up in landfills, and putrefy. However, Ecoscraps converts food waste into compost. This is a good example of putting something to another use.Step 6: E for Eliminate (or Minify)Contemplate what would happen if you eliminated components or elements of your idea or if you minimized, reduced or simplified aspects of it. By way of repeated elimination or trimming of ideas, processes and objects, it is possible to steadily constrict your challenge to that function or part of the most significance.Some questions:How can you simplify or streamline this product?What can you tone down or understate?What components can be taken out without changing function?What would be the outcome should you take away a component of the product? What would replace the component/part?Is it possible to eliminate the rules?What features, rules or parts can you eliminate? Or can you remove extraneous details?How can you minimize cost, effort or time?How can you make it lighter, faster, smaller or more fun?What is unnecessary or non-essential?Should you break it into different parts?Trigger words and example:Some examples of trigger words for ‘Eliminate (or Minify)’ are: abolish, curb, disregard, eradicate, excrete, exterminate, jettison, lessen, liquidate, moderate, pass, purge, reject, restraint, simplify, throw out, underemphasize, wipe out, control, destroy, exclude, temper and waste.Microsoft invented Windows 8 to do away with requiring a mouse.Step 7: R for Rearrange or ReverseRearrange â€" Contemplate whether you can do some kind of rearranging whether changing the sequence, pattern or layout; interchanging components; changing schedule; changing pace; or interchanging cause and effect. Contemplate changing the order of processes or other hierarchy involved.Reverse â€" Contemplate what you would do if a portion of your process/product/probortunity was done or worked in another order, or in reverse. Reverse the orientation or direction. Turn it inside-out, upside-down, or backwards just make it go against the direction it was meant to be used or to proceed.Some questions:Can you interchange components?Can you transpose cause and effect?Can you transpose negatives and positives?Can you interchange the patterns or layout?What is the best way to interchange the patterns or layout?What other sequence, layout or patterns can you use? Can you think of any?Can you modify the schedule of delivery or pace?How can you reorganize this product?Can you modify the order of steps in your process?What other arrangement may be better?What would be the outcome of process reversal?What if you turned it upside down?How can you reverse roles?Can you rearrange or reverse the concept you already have?What if you engaged in the exact opposite of what you originally intended?How could you accomplish the opposite effect?Trigger words and example:Some examples of trigger words for ‘Rearrange’ or ‘Reverse’ are: adjourn, back up, change, drive backward, invalidate, move backward, overturn, put off, readjust, relocate, reorder, repeal, reschedule, retreat, switch, turn around, withdraw, annul, delay, postpone, quash, rearrange, reposition, swap and undo.Lyft and Uber have rearranged the process by which people search for a taxi. The latter don’t really have to search for one â€" they just order a ride using their application.EXAMPLES SCAMPER is a very powerful idea generation and creativity technique. It is an especially useful technique to generate ideas if you intend to improve a service or product. From this article, you’ll learn 1) what is SCAMPER, 2) how to apply it to your product/service, and 3) examples.WHAT IS SCAMPER?The SCAMPER idea generation technique is founded on the belief that everything new is an alteration of something already in existence. The term ‘SCAMPER’ is actually an acronym. The full form of the individual letters is given below:S SubstituteC CombineA AdaptM ModifyP Put to another useE EliminateR ReverseThese are seven prompts forming a general-purpose checklist that can be utilized to trigger questions pertaining to existing products. Each letter indicates a different manner by which you can play with the features of the object (the product/service) of the challenge for new ideas.An advertising executive by the name of Alex Osborn, who gained credit with inventing the brai nstorming technique, originally thought up a lot of the questions utilized in the technique. Having said that, it was an author and education administrator by the name of Bob Eberle who arranged these questions to form the SCAMPER mnemonic. Answering those questions with the specific situation or problem in mind would help in triggering new ideas.HOW TO APPLY IT TO YOUR PRODUCT/SERVICETo start with, you should take an existing service or product. This may be a product that you wish to enhance, which you think would be a favorable starting point for later development or which you presently have problems with. You can then pose questions pertaining to the service or product you identified, utilizing the mnemonic for guidance. Brainstorm questions â€" as many as you can.Then, you would have to take a look at the answers that were brainstormed. Does any of them appear as practical solutions? Could any of them be utilized to develop a new product or improve an existing one? Should any of the ideas appear to be viable, they can be explored further. The seven steps in the SCAMPER technique are explored in detail in the next paragraphs.Step 1: S for SubstituteTake away a part of the selected thing, concept or situation and replace it with something else. Anything can be an item for substitution. The possibilities include steps in a process, product parts, the people or the place. Substitution is a technique of trial and error, of replacing one object with another till you are able to determine the correct idea.Some of the kinds of questions you can ask are given below:What resources or materials can you swap or substitute to enhance the product?What process or product could you utilize?Can you utilize other materials or ingredients?Can you change its color, sound, smell or roughness?Can you modify its shape?Which rules can you substitute or change?Is it possible to replace someone involved?Can you utilize the idea in another place?What would happen if you modified you r attitude or feelings towards the product?Trigger words and example:Some examples of trigger words for ‘Substitution’ are: colorize, alternate, rename, proxy, reposition, stand in, replace, surrogate, fill in, relieve and repackage.An example for ‘Substitution’ would be Boeing utilizing new composites in their aircraft so that they are lighter and fuel efficient to a greater degree.Step 2: C for CombineThe next step is to contemplate combining elements of the situation or problem you’re facing so as think up something new. This is in line with the view of many creativity experts that creativity has to do with combining already existing things in a fresh way.So join, force together or affiliate two or more elements pertaining to your subject matter and contemplate routes by which such a combination could possibly take you to a solution.Some questions:What parts, ideas or materials could be possibly combined?What could they be combined with to optimize uses?What could be th e result of combining the product in question with another, to develop something new?What could be the result of combining objectives or purposes?How to combine resources and talent to develop a new way of thinking directed at the product?Can different elements be combined to enhance it?Trigger words and example:Some examples of trigger words for ‘Combine’ are: become one, bring together, come together, conjoin, intermix, link, mingle, package, unite, amalgamate, link, relate, and commingle.The Gutenberg printing press is a great example of something that was the product of “combining.” Gutenberg came up with the movable type printing press by way of combining a coin punch with the grape press mechanism.Step 3: A for AdaptThink if there’s a solution for another problem that you may mold to suit your situation.Some questions:Is there a solution you can take from somewhere else and mold it to suit this one?Is there a similarity between the current situation and something els e?Is there another context you can position your product in?What or who could you imitate to adapt this product to fulfill another use or purpose?What else does the product resemble?What other ideas or products can you utilize for inspiration?Are there any ideas outside your field that you can incorporate?Trigger words and example:Some examples of trigger words for ‘Adapt’ are: acclimatize, adopt, alter, become, accustomed, change, conceptualize, emulate, find your fit, get a feel for, incorporate, match, readjust, revise, settle in, vary, amend, bend, conform, familiarize, make suitable, refashion, transform, revise, modify.Facebook was created for laptop and desktop browsers but rapidly adapted for utilization on mobile phones.Step 4: M for Modify/MagnifyPose a question to yourself about which ideas you can produce if you magnify or modify your situation or problem. Magnifying parts of or the whole of your idea may enhance its perceived worth or furnish fresh insight pertainin g to which components are most significant.Modify questions:Can you change an aspect of your process or product to enhance it?Can you think of any ways to modify the shape, feel, appearance, color or form of your product?What can you add to change this product?What can you highlight or emphasize to produce more value?What aspect of the product can you make stronger to develop something new?What would happen if you modified the process in some way?Is there a fresh twist?Magnify questions:Is there anything you can make bigger, higher or larger?What can you overstate or exaggerate?Can you increase the frequency?What can you duplicate? Is it possible to create multiple copies?Is it possible to include additional features or otherwise add extra value?What would be the outcome of exaggerating a component?Is it possible to raise the price by increasing value?Trigger words and example:Some examples of trigger words for ‘Modify/Magnify’ are: amplify, boost, expand, grow, increase, length en, multiply, overstress, strengthen, augment, enlarge, heighten, raise and stretch out.Fancy hands altered the virtual assistant model by developing a system to facilitate an expansive distributed team to cope with the tasks, rather than making all to be seated in an office.Step 5: P for Put to another useContemplate how you can put your current idea to different uses or what could be reused from elsewhere so as to fix your own problem. Frequently, an idea only turns out to be great when applied in a different manner than first imagined.Modify the goal of the subject. Contemplate why it exists, its purpose of use and what it is assumed to do. Confront all of these suppositions and propose new and strange purposes.A classical manifestation of this step is to discover a substitute market for a manufactured good when a specific market dries up, or to find a new buyer following the termination of the agreement with one buyer.Some questions:Is it possible to utilize this product elsewhe re, maybe in another industry?Who else can utilize this product?Would this product function differently in a different setting?Is it possible to recycle the product’s waste to create something new?What else could it be utilized for?How could a child or older person utilize it?Is it possible for people other than the intended target market to be able to use it?Can you utilize this idea in an alternative place?Can people with various disabilities utilize it?Are there other ways to utilize it in its present form and shape?Could it be utilized in another context?Can you utilize this idea in other industries or markets?Would the manufactured good work in different places?If you didn’t know anything about it, would you be able to comprehend the objective of this idea/product?Is there some other problem that your product may be a solution for?What are the many diverse ways that the product finds use?Trigger words and example:Some examples of trigger words for ‘Put to another Use’ a re: abuse, avail yourself of, bring into play, deplete, employ, exercise, expand, get through, luxuriate, manage, mistreat, reposition, spend, take pleasure in, use up, waste, work, apply, behave, contextualize, employ, exhaust, handle, take advantage of, utilize, work, wear out and treat.Food waste from grocery stores and restaurants would usually end up in landfills, and putrefy. However, Ecoscraps converts food waste into compost. This is a good example of putting something to another use.Step 6: E for Eliminate (or Minify)Contemplate what would happen if you eliminated components or elements of your idea or if you minimized, reduced or simplified aspects of it. By way of repeated elimination or trimming of ideas, processes and objects, it is possible to steadily constrict your challenge to that function or part of the most significance.Some questions:How can you simplify or streamline this product?What can you tone down or understate?What components can be taken out without chan ging function?What would be the outcome should you take away a component of the product? What would replace the component/part?Is it possible to eliminate the rules?What features, rules or parts can you eliminate? Or can you remove extraneous details?How can you minimize cost, effort or time?How can you make it lighter, faster, smaller or more fun?What is unnecessary or non-essential?Should you break it into different parts?Trigger words and example:Some examples of trigger words for ‘Eliminate (or Minify)’ are: abolish, curb, disregard, eradicate, excrete, exterminate, jettison, lessen, liquidate, moderate, pass, purge, reject, restraint, simplify, throw out, underemphasize, wipe out, control, destroy, exclude, temper and waste.Microsoft invented Windows 8 to do away with requiring a mouse.Step 7: R for Rearrange or ReverseRearrange â€" Contemplate whether you can do some kind of rearranging whether changing the sequence, pattern or layout; interchanging components; changing sc hedule; changing pace; or interchanging cause and effect. Contemplate changing the order of processes or other hierarchy involved.Reverse â€" Contemplate what you would do if a portion of your process/product/probortunity was done or worked in another order, or in reverse. Reverse the orientation or direction. Turn it inside-out, upside-down, or backwards just make it go against the direction it was meant to be used or to proceed.Some questions:Can you interchange components?Can you transpose cause and effect?Can you transpose negatives and positives?Can you interchange the patterns or layout?What is the best way to interchange the patterns or layout?What other sequence, layout or patterns can you use? Can you think of any?Can you modify the schedule of delivery or pace?How can you reorganize this product?Can you modify the order of steps in your process?What other arrangement may be better?What would be the outcome of process reversal?What if you turned it upside down?How can you reverse roles?Can you rearrange or reverse the concept you already have?What if you engaged in the exact opposite of what you originally intended?How could you accomplish the opposite effect?Trigger words and example:Some examples of trigger words for ‘Rearrange’ or ‘Reverse’ are: adjourn, back up, change, drive backward, invalidate, move backward, overturn, put off, readjust, relocate, reorder, repeal, reschedule, retreat, switch, turn around, withdraw, annul, delay, postpone, quash, rearrange, reposition, swap and undo.Lyft and Uber have rearranged the process by which people search for a taxi. The latter don’t really have to search for one â€" they just order a ride using their application.EXAMPLESEvery bicycle has typically the following components: Pedals, Frame, Chain, Drive Sprocket, Tires, Handlebars, and Brakes. When the SCAMPER technique would be applied to a bicycle, the ideas below, for improving it, could be generated:Pedal grips that strap for the feet to be better securedFrames of a much lighter weight founded on new materialsStronger chains having special clamps to make changing easierBetter derailleur gears for the rear sprocketNew materials for the rear wheel to replace spokesRacing handlebars to make the racing position more ergo dynamicLets imagine another example, where you want to devise a new kind of pen. By applying the SCAMPER technique, below is one potential output of new ideas for a new version of pen:Substitute â€" replace nib with knife, ink with ironCombine â€" holding with opening, writing with cuttingAdapt â€" use the pen top as a containerModify â€" body can be made flexiblePut to other uses â€" utilize for writing on woodEliminate â€" clip utilizing VelcroRearrange â€" make the nib flow outwardsIn addition to its application for generating ideas to improve a product or services, SCAMPER may also be utilized for things like triggering ideas if you’re writing a book or plan to write a blog post, coming up with a num ber of probable solutions for a current political or social problem or determining methods to make a marketing campaign better.

Analysis of Movie a Beautiful Mind Essay - 1703 Words

A Beautiful Mind The movie â€Å"A Beautiful Mind† directed by Ron Howard is based on the real story of mathematician John F. Nash Jr., played by Russell Crow. John Nash was a gifted young man from West Virginia that, while studying in Princeton, created his â€Å"game theory† also knows as â€Å"Nash equilibrium†, which was the break through in modern economics, and for which he got the Nobel Memorial Prize in Economics later on in his life. Also except his extraordinary mind John Nash had a psychological disorder – Schizophrenia. â€Å"Schizophrenia is a group of disorders characterized by severely impaired cognitive processes, personality disintegration, affective disturbances, and social withdrawal.†# Schizophrenia is the disease of the brain itself†¦show more content†¦The twin studies confirm this theory; studies show that identical twins are both more likely to develop Schizophrenia, that non-identical. Even though we see correlation between heredity and Schizophrenia, still most of people that had parent with Schizophrenia will not develop it themselves. Another theory that explains Schizophrenia is called Dopamine hypothesis. It says that Schizophrenia develops from excess dopamine activity in the brain. The theory has been somewhat proven by the experiment in which there were used three kinds of drugs (Phenothiazines, L-dopa, Amphetamines) that have affect on dopamine. The results were positive, but still a quarter of the people that are treated by antipsychotic drugs have no response to them. Also there are theories about effect of environmental factors on development of the disorder. Such theory might say that Schizophrenia may develop from physical damage to the brain or disruption of normal brain development early in fetal or prenatal periods. (Understanding Abnormal Behavior, p. 435-449) John Nash showed mostly just positive symptoms of Schizophrenia. 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Though Nash is self-admittedlyRead MoreKeeping the movie ‘A Beautiful Mind’ in mind, the following is a psychological analysis on John1100 Words   |  5 PagesKeeping the movie ‘A Beautiful Mind’ in mind, the following is a psychological analysis on John Nash ,the main character of the movie who is also a victim of Paranoid Schizophrenia .It also aims at analyzing the effect it had on the people around him. Schizophrenia has been defined as â€Å"split mind†. It refers not to a multiple personality split but rather to a split from reality that shows itself in disorganized thinking, disturbed perceptions, and inappropriate emotions and actions†. In the movie ,NashRead MoreBrothers Grimm and Beautiful Mind1109 Words   |  5 Pages* A Beautiful Mind Film Analysis A Beautiful Mind Film Analysis This movie is based on the true story of the brilliant mathematician John Forbes Nash Jr. He made remarkable advancements in the field of mathematics at a young age and had a very promising future. 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Marketing Plan - 1807 Words

| Marketing Plan | TODO’s | | Connie Brewer | 4/27/2010 | Marketing Plan for errand service. | Outline I. Executive Summary II. Company Description III. Strategic Focus and Plan Mission Goals Core Competency Sustainable Competitive Advantage IV. Situation Analysis SWOT Analysis Industrial Analysis Competitor Analysis Company Analysis Customer Analysis V. Marketing Product Focus Target Markets Points of Difference Positioning VI. Marketing Programs†¦show more content†¦Non Financial Goals I will donate a percent of my earnings to M.A.D.D. Mothers Against Drunk Drivers for their help with regulating laws for drunk drivers. And donate time with A.A. Alcohol Anonymous Core Competency and Sustainable Competitive Advantage Everyone needs a little help every now and then for those unexpected events in life we all encounter. There just aren’t enough hours in the day to get everything done. Well that’s where we come in to help turn that day around and lend a helping hand. We will have an advantage by promoting green with advertising let us do your errands to keep traffic emissions lower. IV: Situation Analysis SWOT Analysis Strengths: * Good, reliable and safe * Excellent customer service * Low overhead * Lived in Bakersfield all my life so know the area and shortcuts to save on drive time * Excellent driving record * Bonded employees for no security leaks Weaknesses: * Economic factors * Price of gas * Not enough beginning customers * Wrong type of advertising Opportunities: * The middle class families have not been affected by the recession yet, which means that they are still sitting pretty. * Only a few delivery services in town to compete with * Everybody has errands * To build strongShow MoreRelatedA Marketing Plan For A New Marketing Strategy966 Words   |  4 Pagesthe governmental legal requirements and, on the other hand, defines the organization’s policy administration. 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However, very few companies carryRead MoreMarketing Plan For A Small Business2998 Words   |  12 Pagesin detail. †¢ The benefits of TQM when implementing the strategic plan to meet goals or increasing profit within a small business. †¢ The economy’s motivation of small businesses stability as compared to large businesses that are well established, also the financial assistance of other organization including the government. †¢ Different categories of a company and the importance of CRM to any size business. †¢ To compare the marketing plan of a small business and a large business where it reflects theRead MoreMarketing Plan827 Words   |  4 Pagesï » ¿Marketing Business Environment Marketing Planning: An Overview of Marketing 6 main questions to ask in order to create your marketing plan: 1. Where are we now? (Business Mission, Marketing audit, SWOT analysis) 2. How did we get here? (Business Mission, Marketing audit, SWOT analysis) 3. Where are we heading? (Marketing audit, SWOT Analysis) 4. Where would we like to be? (Marketing objectives) 5. How do we get there? (Core Strategy, Marketing mix decisions, Organization, ImplementationRead MoreMarketing Plan3248 Words   |  13 PagesSAMPLE MARKETING PLAN The following pages contain an annotated sample marketing plan for Blue Sky Clothing. At some point in your career, you will likely be involved in writing—or at least contributing to –a marketing plan. And you’ll certainly read many marketing plans throughout your business career. Keep in mind that the plan for Blue Sky is a single example; no one format is used by all companies. Also, the Blue Sky plan has been somewhat condensed to make it easier to annotate and illustrateRead MoreMarketing Plan4753 Words   |  20 Pagesresponsible firm by highlighting its products based on ecotourism, community tourism and sustainable tourism. 2. Situation Analysis Blaze Mountain travels and Tours has been operating for several years now. The trips have been well received, and marketing is now critical to its continued success and future profitability. Blaze Mountain travels and tours offer concepts like ecotourism and sustainable tourism to older tourists and hard adventure trips to the student tourists. This target market appreciatesRead MoreMarketing Plan3688 Words   |  15 PagesSITUATION ANALYSIS The marketing environment for LIMCOMA represents overwhelming opportunities. It also contains some challenges that the firm believes it can meet successfully. An illustration below shows a SWOT analysis of the company to highlight LIMCOMA’s strengths, weaknesses, opportunities, and threats. Strengths LIMCOMA’S dedicated founders understand the target market and products. LIMCOMA has achieved distribution in several markets with quick acceptance The firm has a very littleRead MoreMarketing Plan3847 Words   |  16 PagesA marketing plan is a comprehensive blueprint which outlines an organization s overall marketing efforts. A marketing process can be realized by the marketing mix, which is outlined in step 4. The last step in the process is the marketing controlling. The marketing plan can function from two points: strategy and tactics (P. Kotler, K.L. Keller). In most organizations, strategic planning is an annual process, typically covering just the year ahead. Occasionally, a few organizations may look atRead MoreMarketing Planning : The Marketing Plan Essay1545 Words   |  7 PagesTo attract mixed segment ther is need to marketing planning is indeed the key to the whole marketing process. The marketing objectives state just where the company intends to be; at some specific time in the future. James Quinn succinctly defined objectives in general as: Goals state what is to be achieved and when results are to be accomplished, but they do not state how the results are to be achieved. They typically relate to what products will be where in what market. They are essentiallyRead MoreMarketing Plan For Subway Marketing1516 Words   |  7 PagesExecutive summary The marketing plan has close ties with the overall financial and business plan. This plan contents a strategy for success, and breaks it down into coherent, actionable components that will aid The Sub Shop to implement marketing activities to provide a firm return on investment. The following areas will help explain how the company plans to differentiate the business and product offering from the competition, and define the strategy that will drive its business forward. The aimRead MoreMarketing Plan1891 Words   |  8 Pagesa breakeven point in the second year after opening the store and become profitable in the third year of being in this business. In the first year, our profits will be low, due to low sales and high distribution, inventory, marketing and advertising and sales expenses. Marketing expenses will be very high in the first year. We have to inform the customers about this new product and get the consumers to try out this new concept. It will take â€Å"Just passin’ Thru† some time to build up the customer base

The play ‘The Birthday Party’ Analysis Free Essays

The play ‘The Birthday Party’ is about an everyday, domestic lifestyle/ characters with mixed emotions. The whole play is based on a boarding house with one guest, Stanley. It starts off with the owners, Meg and Petey, leading a normal day with Stanley. We will write a custom essay sample on The play ‘The Birthday Party’ Analysis or any similar topic only for you Order Now Two men come to look at the house to stay and Stanley gets nervous. The two men, McCann and Goldberg hold Stanley’s birthday party and make it a living hell! Throughout the play McCann shows signs of confusion and innocence at the task-in-hand. However this is not always the case, for example McCann, later on in the play, attempts to strike Stanley with a chair. When McCann and Goldberg arrive at the boarding house in Act 1, McCann states, ‘what are we doing here Nat?’ this gives off signals that McCann is there as Goldberg’s aid and not a leading figure. As the play goes on, the audience may start to feel sorry for Stanley due to unfortunate circumstances and more hatred and dislike towards Goldberg and McCann for making him feel so negative. McCann: He killed his wife! Goldberg: Why did you kill your wife? Stanley: What wife? (Back turned, facing the audience) The above quote shows how McCann and Goldberg continue to bully Stanley. Pinter uses the language in the above quote as if McCann and Goldberg were ‘pressing’ Stanley for information and as if Stanley found it hard to lie whilst looking at them so he turned his back. The prospect of McCann being more innocent may counter the dislike and tempt the audience to feel sorry for McCann as he gets dragged deeper and deeper into the unknown. Pinter does this to, yet again, represents the plays psychotic nature and obscure mentality. Read also Analysis of Characters in Flannery O’Connor’s â€Å"The Life You Save May Be Your Own† At the beginning of act two McCann is said to be sitting at a table tearing newspapers into 5 equal strips. This may make the audience uncomfortable as it is a rather curious thing to do and may make the audience paranoid as to why he is doing this and what he is thinking as it never tells you this in the play. Stanley picks up a strip of paper McCann moves in McCann: Mind that. McCann clearly has a motive for tearing the paper or he wouldn’t mind it being touched. It is a fine example of the plays paranormal mentality. Also Pinter wrote McCann’s line like this to make the audience uncomfortable as it is a rather subtle, commanding statement. During Stanley’s birthday party in act 2, McCann offers to take Stanley’s glasses for him during a game of blind mans buff Stanley stand blindfold. McCann backs slowly across the stage to the left. He breaks Stanley’s glasses, snapping the frames. McCann picks up the drum and places it in Stanley’s path Stanley walks over and puts his foot through it. Here McCann proves to be quite a bully and may convince the audience to feel disgust towards him, due to the audiences feeling towards the main character, Stanley, countering the possible sorrow from earlier on in the play. Pinter may do this to make sure that the audience can never set on a real feeling for McCann which may add to the ‘fog’ of confusion surrounding the play. As a conclusion I think that McCann is a character the brings emotion and excitement and you can never really settle on a feeling for him How to cite The play ‘The Birthday Party’ Analysis, Papers

Women In The Media Essays - Lansing, Michigan, Geraldine Laybourne

Women In The Media What event began the emergence of women as true players in the media? Was it Sherry Lansing's appointment to President of 20th Century Fox in 1980, becoming the first woman to head a studio? Was it Cathleen Black in 1979 becoming the first woman publisher of a weekly consumer magazine, New York? Or did the real power for women in the media come later with Geraldine Laybourne reinventing children's television on Nickelodeon or Judy McGrath sending MTV into 265.8 million households all over the world? Do women in the media, in fact, really have any power today? This paper will examine the power of women in the media through four different women, Sherry Lansing, chair and CEO of Paramount Pictures, Cathleen Black, President of Hearst Magazines, Geraldine Laybourne, Chairman and CEO of Oxygen Media, and Judy McGrath, President of MTV. Sherry Lansing received a Bachelor of Science degree from Northwestern University in 1966. After graduation, Lansing taught English and math at Los Angeles public high schools. She quit teaching to become a model for Max Factor and Alberto-Culiver and also held minor roles in a couple of movies. She is often quoted for calling herself ?a terrible actress.? Still interested in film, Lansing took a few classes at UCLA and the University of Southern California soon becoming an executive story editor for MGM. Only two years later became vice president at Columbia taking charge of such films as The China Syndrome and Kramer vs. Kramer (gmu.edu). Sherry Lansing made history when, in 1980, she became the first woman to be in charge of production at a major studio ? 20th Century Fox. Lansing brought to the movies something that had never been introduced before, the perspective of a woman. This in no way means that Lansing only backed ?chick flicks.? It means that she kept herself in touch with viewers. She put her personal taste aside and thought about what ?the people? wanted to see. Lansing has been quoted several times about her delight in attending the movies. In fact, she attends movies to get a genuine feel for what people really think are good movies. She listens carefully to the comments made during and after a movie. Her female perspective allows her to see things from more than one angle ? her own. One top filmmaker said, ?Sherry's the first executive who succeeded by being a woman, not trying to be a guy. She can be maternal, she can be sexy, she can use her femininity to be manipulative, but she's always, brilliantl y, a woman (guardianunlimited.com).? Today, Sherry Lansing sits on the board of directors of Teach for America and the American Film Institute. Governor Davis appointed her as Regent in March 1999 to a term expiring in 2010 and she currently serves as Vice Chairman of The Regents (upoc.edu). On top of all this, Sherry Lansing has headed hits such as Braveheart, Clueless, Runaway Bride, and The General's Daughter. If the question is whether Sherry Lansing has power in the media, the answer has to be yes. However, if the question is whether Sherry Lansing holds as much power as men in similar positions, I believe it takes more evaluation. Take for instance the comment made by a top filmmaker about Lansing. He takes all of the stereotypes about women and simply applies them to Lansing. Thus saying, Sherry Lansing is diversely stereotypical. Is this comment a compliment? Let's examine it. The first line of the comment appealed to me. It is true, in my opinion, that many women feel they have to act ?masculine? in order to succeed in the business world. However, this is a direct result of the environment and the fact that this man is oblivious as to why women act masculine in the business world made me skeptical of his comment. He confirmed my skepticism by adding that Lansing could be maternal, sexy, and manipulative ? all stereotypes about women. The fact that she had mastered each stereotype and knew when to apply each, to him, made her a brilliant woman. Another instance concerning Sherry Lansing is the headline run in the New York Times after the announcement of her promotion to the head of